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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. Advertising Week New York. Besides, the choice of venue couldn’t be better.

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What’s the Scoop? June 10, 2022

Zoominfo

Data-backed business Marriott has partnered with Yahoo on plans to launch Marriott Media Network, an advertising network that will use hotel guests’ data to allow advertisers to present targeted ads on the hotel’s websites. Gassing you up? Ford has reached a $19.2

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

With this strategy, you want to call leads who have shown interest as website visitors, through somewhat regular interactions on social media, by engaging with content, and other activities that fall into your lead scoring rubric. Tools Even though “cold” is in the name of the strategy, you want to go into this practice as anything but.

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Do You Want the Three Easy Ways To Grow Your Business On A Budget?

Smooth Sale

Grow Your Business On A Budget: 3 Easy Ways Image Credit: Microsoft 365 from Unsplash. The dilemma is needing a budget to hire a marketing professional and put money into the advertising. BizCatalyst360 Presents a life, culture, and biz new media digest as a hub of creative expression and personal growth.

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The Definitive List of Top Email Trends in 2023 (Part 1)

Appbuddy

But one doesn’t need to think much further than Siri and Alexa, Google Maps, Netflix, and most social media platforms to realize how prevalent AI already is. In the email deliverability world, Gmail, Microsoft, Symantec, McAfee, and Proofpoint (just to name a few) all harness AI technology for filtering and fraud prevention.

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. Bret Arsenault, CISO, Microsoft. David Sheidlower, CISO, Global Media & Advertising Firm. Paul Calatayud, CISO, Surescripts.