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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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White Space Analysis: A Complete Guide

Janek Performance Group

Studies have shown that, in today’s competitive landscape, it can cost five times as much for a company to attract a new customer as it does to preserve an existing one. By performing a white space analysis, you can identify who that customer is and how to best target them. How does white space analysis work?

Analysis 118
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Real Results: Inspiring Small Business Outreach Case Studies

BuzzBoard

In this regard, small business outreach case studies can offer substantial value. Case studies provide industry insights, best practices, campaign outcomes, lessons learned and replicable strategies. This is clearly illustrated through an analysis of various case studies. The results of their campaign were impressive.

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How Can I Conduct a Competitive Analysis of My Local Business Market?

BuzzBoard

Understanding the Significance of Competitive Analysis for Local Businesses In today’s fiercely competitive local business market, competitive analysis has emerged as a vital tool for small businesses seeking growth. In the realm of digital marketing, competitive analysis surpasses traditional confines.

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Why Your Company Should Consider Implementing Customer Journey Automation Tools

Pipeliner

One significant trend is customer journey automation, which involves utilizing specific tools to streamline interactions. This article will highlight the importance of implementing these tools in your company. With these tools, businesses can ensure a more seamless and personalized customer experience.

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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot Sales

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Perform Sentiment Analysis How customers react, interact, and respond to marketing emails can provide valuable insights.

Tools 97
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Freeing up sellers to be more human

Sales 2.0

Selling today breaks down into five areas The way we think about selling today is in five areas: automation, needs analysis, problem solving, strategic thinking and empathy. AI will fill in the CRM There’s a study by Harvard Business Review that said 60% or 70% of reps in large companies get actual anxiety from logging into the CRM.

Scale 195