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How Sales Content Analytics Helps Revenue Teams Close More Deals, Faster

Mindtickle

Instead, you must understand how sales reps and prospects are (or aren’t) using sales content. In other words, you need sales content analytics. In fact, without sales content analytics, you’re likely sinking time and money into content that has little to no impact on sales performance. What is sales content analytics?

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No.

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Got Analytics? Becoming a Data-Driven Marketer

SugarCRM

A business that doesn’t best use data in its marketing efforts will handily surrender its prospects to one that does. What companies need is analytics. The Distinction Between Data and Analytics. The Distinction Between Data and Analytics. Analytics helps them understand the story that’s hidden in that data.

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The Best Social Media Channels for Prospecting, According to 500 Sales Professionals

Hubspot Sales

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. What is social prospecting? The Best Social Media Channels for Prospecting in 2022.

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Are Sales People Investing in AI? [New Data]

Hubspot Sales

AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Several factors drive this trend, so let's break down how we know from survey data and insights collected in the State of AI 2023 Report. AI makes prospecting efforts more effective.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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How to Create a Targeted B2B Customer Profile

Zoominfo

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Analyze customer analytics. 5 Steps to the Customer Profiling Process.