SugarCRM

APRIL 23, 2024

As a much sought-after speaker and advisor for top B2B companies, Jill’s influence extends far beyond the boardroom, inspiring a new generation of sales professionals to thrive in an ever-evolving marketplace. Where [the] partner ecosystem is becoming a more dominant business model, a more dominant way to go to market.

B2B 26

B2B Eloqua Social Selling Networking 26

SugarCRM

JANUARY 2, 2020

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ).

Video 24

Video B2B Marketing SugarCRM 24

SugarCRM

OCTOBER 13, 2021

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. How to Make the B2B Customer Experience Memorable. However, the final piece to any B2B buyer’s journey is to develop a relationship before signing the papers. Connect the Customer to the Brand.

B2B 52

B2B Customer B2C Decision Maker 52

Score More Sales

APRIL 26, 2013

Give your opinion about integrating marketing automation into CRM? Did you attend SugarCon13 – the largest SugarCRM gathering to date? Paul Foucher of SugarCRM. I’ll have a post next week on this, but for now we discussed some features that SugarCRM has announced in their Sugar7 product which will offer better mobile use.

CRM 179

CRM SugarCRM Guidelines Face-to-face 179

SugarCRM

NOVEMBER 21, 2019

Define your target customer and deliver the right marketing message at the right time to increase revenue. more important than other priorities for leading marketers. For B2B marketers, that might mean the industry, company size, or annual revenue. Don’t worry, Sugar Market helps you be an expert on your target customers.

Buyer Persona 32

Buyer Persona B2B Buyer Decision Maker 32

SugarCRM

DECEMBER 9, 2020

How much revenue does your marketing content generate? And while marketers and content are not directly involved in the sales funnel, they can help reduce friction between departments and, most importantly, equip their sales peers with the type of content that grabs attention and closes deals. .

Top of Funnel 49

Top of Funnel Marketing SugarCRM B2C 49

SugarCRM

SEPTEMBER 23, 2021

It’s a simple question that every marketer should be able to answer without any hesitation. At the highest level, B2B marketers can answer this question by describing the types of companies that fall into their target markets. Identifying and Understanding B2B Customers Requires Buyer Personas.

Buyer Persona 49

Buyer Persona Buyer B2B B2C 49

SugarCRM

JANUARY 25, 2021

Marketing can help you build a closer relationship with your audience. But we’re here to bring you closer to your audience and help you improve your interactions with them through marketing. If you work in a marketing department, no matter how small or big, these quick hacks can help enhance your organization’s CX strategy. #1.

Marketing 52

Marketing Customer Decision Maker Segment 52

SugarCRM

FEBRUARY 3, 2020

We worked with Smart Insights to understand the state of marketing automation within business. How do you rate the overall effectiveness of Marketing Automation in your business? In 2015, we found that about 24% were not using marketing automation, which had dropped to 18% in 2016. Number of Respondents.

Survey 26

Survey Lead Rank Lead Scoring Marketing 26

Score More Sales

APRIL 30, 2013

There are SMB and mid-market sales organizations who have not embraced a cloud-based, customer relationship management system, better known as CRM or SCRM. Now there are very capable CRM products on the market that are extremely low cost – even free for micro businesses. COMPLICATIONS. A tool is nothing but a tool without a process.

CRM 291

CRM Revenue SugarCRM System 291

SugarCRM

MAY 3, 2022

So you’re chasing the answer to that decades-old marketing question: When is the best time to send an email? Since you focus primarily on B2B marketing, your emails must reach prospects and subscribers at times when they conduct business. The Best Days and Times for B2B Email. Why Does B2B Email Send Time Matter?

B2B 40

B2B Email Marketing Campaigns Real Estate 40

SugarCRM

DECEMBER 5, 2023

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. In fact, a recent SugarCRM research report uncovered that 41% of sales, marketing, service, and IT leaders believe that intent data and lead scoring are the most important CRM-based activities for organizations.

Lead Rank 26

Lead Rank Lead Scoring ROI Opportunity 26

SugarCRM

SEPTEMBER 14, 2021

When it comes to B2B, email is still the quickest and most effective channel of communication for receiving and transmitting data. This means email marketing continues to be a powerful lead generation and nurture tool. It doesn’t apply to email marketing. This can help you assess minor fluctuations before they become a problem.

B2B 49

B2B Trade Show Lead Rank Lead Scoring 49

SugarCRM

NOVEMBER 7, 2023

B2B customers are not different from B2C consumers in the early stages of their buying journey. Learning how customers interact with your e-commerce website or app can offer you a look into their interests and preferences, making it easier to tailor adequate marketing campaigns and product recommendations. It clearly is.

B2C 26

B2C SugarCRM How To Engineering 26

SugarCRM

AUGUST 11, 2021

Ever been asked what you do as a marketer? A marketing job description can go in many directions depending on which part of marketing you cover. But one overall goal of a marketing team stays the same–the job of a team of marketers is to help businesses build valuable, personal relationships with their customers.

Buyer 49

Buyer Marketing Buying Cycle Campaigns 49

SugarCRM

JULY 26, 2022

While consumers and B2B buyers have different needs, the buyer journey is largely similar. We call this the marketing funnel. What is a Marketing Funnel? The marketing funnel is a customer’s journey from a new lead to a converted customer with your brand. Marketing Funnel. Marketing-qualified lead (MQL).

Top of Funnel 26

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 26

SugarCRM

NOVEMBER 30, 2021

The difference between a good B2B marketer and a great one resides in the ability to understand the big picture of reaching your target buyers. Marketing automation systems often provide easy access to external databases for validation and cleanup. Things get even more complicated if you have limited resources.

Lead Rank 49

Lead Rank Top of Funnel Lead Scoring Strategy 49

SugarCRM

JUNE 14, 2021

Regardless of the industry, or the size of the business, marketers are all in pursuit of the same goal: Lead generation. Only a strong marketing automation suite with up-to-date features can ensure that a team’s lead generation strategy keeps pace in this environment. Have a Clear and Practical Content Strategy.

Lead Generation 45

Lead Generation Leads Marketing Qualified Lead B2B 45

SugarCRM

MAY 9, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Social Media'

B2B 43

B2B Strategy Marketing Social Media 43

Lead411

DECEMBER 1, 2021

It’s important for customers to take a deeper look at B2B data providers to ensure they are getting what is advertised. When doing this research, you may come across two B2B providers: Lead411 and Uplead. Addressable Market. Addressable Market. Accuracy of Data. Intent Data. CRM Integration. Customer Service/Support.

Ideal Customer Profile 115

Ideal Customer Profile Intent Data Hiring Comparison 115

SugarCRM

JUNE 14, 2020

So when it comes to introducing marketing automation, what can you do to prepare for your “pitch” to executives? First and foremost, you need to be prepared to answer the question: How can marketing automation help our business? The post 3 Steps for Gaining Executive Buy-In for Marketing Automation appeared first on SugarCRM.

Marketing Qualified Lead 34

Marketing Qualified Lead Marketing Lead Rank Sales Qualified Lead 34

SugarCRM

MAY 16, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Solutions appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half_last valign="middle"]. one_half_last].

B2B 42

B2B Marketing Email Marketing Compensation 42

SugarCRM

MAY 21, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Communications appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half_last valign="middle"]. one_half_last].

B2B 41

B2B Marketing Email Marketing Compensation 41

SugarCRM

DECEMBER 9, 2022

In this webinar, Volker Hildebrand , SVP, Product Marketing and Eric Okimoto , Director of Product Management at SugarCRM will show you how to reduce costs and enable customers to connect with you on their own terms while building long-term, high-value relationships with them with Sugar Serve’s Self-Service Center.

SugarCRM 26

SugarCRM Knowledge Base How To Customer Service 26

SugarCRM

NOVEMBER 3, 2022

CRM Basics: Marketing and Sales Concepts. Simply put, a lead in B2B (business to business) sales and marketing process is a person at a company who has an interest in your products or services. Leads typically are sourced by a marketing department and go through different stages in a qualification lifecycle.

Lead Rank 26

Lead Rank Marketing Qualified Lead Sales Qualified Lead Pipeline 26

SugarCRM

MAY 22, 2014

The post Employees as B2B Marketing Resources appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media'

Resources 43

Resources B2B Social Media Marketing 43

SugarCRM

NOVEMBER 11, 2020

And the LEGOs are actually pieces of information about customers, their buying journey, their past interactions with you and anything else that might be relevant to product development, marketing, sales or customer service. And no matter what type of marketing you’re doing, you can save resources by using CRM analytics to scrub data clean.

Analytics 49

Analytics CRM Lead Rank Lead Scoring 49

SugarCRM

MAY 12, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half_last valign="middle"]. one_half_last].

B2B 40

B2B Marketing Social Media Compensation 40

SugarCRM

FEBRUARY 26, 2020

There’s no doubt that email marketing is a critical component of marketing automation, but it’s definitely not the only thing that a marketing automation platform accomplishes. Nowadays, traditional email marketing tools are adopting more features to try to appear as more fully-fledged automation tools.

Email Marketing 29

Email Marketing Tools Lead Rank Marketing 29

SugarCRM

DECEMBER 2, 2021

As a CRM platform vendor, we help our customers use our products across marketing, sales, and service. With Sugar Market , Sell , and Serve , we work with marketers on how they can best engage with sales and service teams to drive revenue and customer satisfaction. .

Lead Rank 55

Lead Rank Marketing Account Based Marketing Lead Scoring 55

SugarCRM

MAY 8, 2020

Multi-channel marketing is now a must. Against this backdrop, if you can’t just pick one channel on which to focus your marketing activities, how do you know which channels to pick? In that case, Pinterest probably doesn’t make sense for a B2B marketing message. Multi-Channel Marketing Has Become Table Stakes.

Channels 32

Channels Marketing Social Media How To 32

SugarCRM

MAY 14, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half_last valign="middle"]. one_half_last].

B2B 38

B2B Marketing Social Media Compensation 38

SugarCRM

SEPTEMBER 22, 2022

SugarCRM has partnered with Triblio (a Foundry Company) and DealHub to extend the Sugar platform and enhance how you engage with your prospects and customers using groundbreaking digital tools. Additionally, your sales and marketing teams accelerate pipelines with predictive intent signals.

CRM 26

CRM SugarCRM Intent Signal Intent Data 26

SugarCRM

MAY 30, 2014

The post Social Media for B2B Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media'

Social Media 41

Social Media Media B2B Marketing 41

SugarCRM

FEBRUARY 26, 2020

There’s no doubt that email marketing is a critical component of marketing automation, but it’s definitely not the only thing that a marketing automation platform accomplishes. Nowadays, traditional email marketing tools are adopting more features to try to appear as more fully-fledged automation tools.

Email Marketing 26

Email Marketing Tools Lead Rank Marketing 26

SugarCRM

FEBRUARY 27, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Inbound 43

Inbound B2B Company Marketing 43

SugarCRM

SEPTEMBER 2, 2021

We live in a hyper-personalized world—so getting the right message, to the right person, at the right time, on the right channel is essential for marketers. For the uninitiated, marketers segment their audiences (i.e., As a marketer, how can one start segmenting their audience? Why, you may ask?

Segment 26

Segment Top of Funnel Marketing B2B 26