Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Score More Sales

JUNE 27, 2014

This week, LinkedIn shared some statistics in its study women in sales. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Increase Opportunities. Expand Your Pipeline. Close More Deals.

Study 231

Study LinkedIn Hiring Conference 231

Zoominfo

MARCH 15, 2022

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. But consumer-oriented AI solutions aren’t enough for the scope and volume of intelligence required by B2B teams today. Every company has a sales and marketing function. Take Siri for example.

B2B 130

B2B Marketing Scale Lead Rank 130

DiscoverOrg Sales

OCTOBER 17, 2017

For years, sales and marketing teams have been spending money to buy lead generation tools and contact data to grow their email marketing database. Today, there are so many choices and tools that promise to accelerate growth and build your pipeline, it can be overwhelming. When does quality beat quantity?

Case Study 145

Case Study Study Data Outbound 145

SBI Growth

FEBRUARY 12, 2013

Specifically – when to walk away from an opportunity. Later in the article I share a tool to assist those currently in this dilemma. Q&A with Stefan Captijn from Genesys: 1) Can you briefly describe the opportunity? The hardest part was stepping over the sales rep’s “opportunity DNA”. Or losing future opportunities?

Case Study 314

Case Study Study Travel Quota 314

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Score More Sales

AUGUST 26, 2014

Did you know you’re missing out on sales opportunities by having a poor mobile company website? We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). Increase Opportunities.

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

B2B 62

B2B Case Study Collateral ACT 62

Sales and Marketing Management

DECEMBER 14, 2020

One of the best things about using brand podcasts is that they give you the opportunity to shine a light on your best subject matter expert in every scenario. When planning out your sales outreach, consider the opportunity you have to share parts of your show with your prospects on a one-to-one basis. Think about it.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

Sales and Marketing Management

JULY 7, 2020

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. Their use can also provide an opportunity for greater investment in and understanding of your employees.

Incentives 394

Incentives Incentive Motivation ACT 394

Sales and Marketing Management

OCTOBER 29, 2018

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. In the B2B space, product-agnostic content manifests in a variety of ways. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Score More Sales

DECEMBER 23, 2014

Software Advice surveyed nearly 2000 sales professionals who use a mobile version of a CRM tool and found the following: Nearly all salespeople using mobile CRM (82 percent) say that accessing their system on smartphones and tablets greatly or moderately improves the quality of their CRM data. See their whole study here.

Tools 214

Tools Lead Rank Lead Scoring CRM 214

LinkedFusion

AUGUST 23, 2023

And let’s be real, finding opportunities in the B2B universe is like hitting the jackpot of digital gold. There’s where the best B2B lead generation tool and services come onto the scene, armed with strategies that can transform your lead game into a lead-winning touchdown. How to Do B2B Lead Generation?

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

SalesFuel

APRIL 2, 2024

To maintain team dynamics and deal flow, managers must actively help BDRs succeed in the new B2B marketplace. The company’s analysts define this practice as follows. “… Contact multiple individuals inside a prospect account before concluding that there is no opportunity present.” In 2024, 39.3% The visibility requirement is key.

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

Vendor Neutral

NOVEMBER 14, 2023

Sales Tech and Innovation Hub A Critical Look: Opportunities and Limitations of AI for Sales Professionals REGISTER NOW Sales professionals always seek ways to stay ahead of the competition and improve performance. David is also a contributor to Entrepreneur Magazine, where he shares insights on B2B sales and business leadership.

Outsourcing Services 52

Outsourcing Services Opportunity Webinar Metrics Telecommunications 52

SBI Growth

MARCH 11, 2013

In B2B corporate environments, Social Selling gets a Sales Rep’s foot in the door. But the transition from a virtual conversation to a real opportunity is complex. This article is for B2B Sales Reps who work in complex sales environments. Then I provide a Buyer Alignment Tool to enable success in these environments.

Buyer 333

Buyer B2B Lead Rank Lead Scoring 333

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. According to a recent study , 77 percent of sales and marketing professionals believe personalized marketing experiences make for better customer relationships. This is an untapped opportunity in the B2B world.

B2C 98

B2C Email Marketing B2B Marketing 98

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. Despite social media being the most preferred marketing tool with 83% of the marketers using it, many still believe in the myth and don’t implement social media strategy in their marketing process. Is B2B social media marketing ineffective?

Social Media 98

Social Media Media B2B B2C 98

Score More Sales

FEBRUARY 4, 2015

Every sales leader is told, “buy this sales enablement tool – it will help you so much.” But sometimes these tools hinder our success. For example take Salesforce.com which is the predominant CRM tool sales teams use. For example take Salesforce.com which is the predominant CRM tool sales teams use. Expand Your Pipeline.

Sales Enablement 120

Sales Enablement Merkle Tools Ideal Customer Profile 120

No More Cold Calling

APRIL 26, 2021

We’ve had to make do with virtual sales meetings, and that has affected many B2B sales pros’ ability to access new customers and to make real-world connections. B2B sales reps have asked me that question repeatedly over the past year. Especially now, referrals are the one powerful tool for getting past the access chokepoint.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Salesmate

JANUARY 24, 2021

Best inside sales tools. How to overcome this challenge: Study your competitors and understand what are they using as their competitive advantage. Use templates to include more than just the client’s name, and show them how much you have studied them and their business before you make a sale. Inside sales vs outside sales.

Inside Sales 111

Inside Sales Tools Strategy Face-to-face 111

Sales 2.0

FEBRUARY 1, 2023

Acuity enables B2B sales teams “to improve sales productivity in implementing prospecting and customer growth strategies using flexible process technology and Artificial Intelligence (AI).” We’re going to see applications more like this in the B2B sales world in the future… where time-to-destination (sales stage conversion) is also the goal.

Sales Management 195

Sales Management Top of Funnel Data Intent Signal 195

SalesLoft

SEPTEMBER 23, 2022

Prospecting with B2B sales emails is sort of like asking a Magic 8 Ball. Increase your chances of a positive response with these proven B2B cold email templates and tips for effective cold emails. What to Keep in Mind for B2B Sales Emails. Luckily, when it comes to your B2B sales email strategy, you don’t have to guess.

Construction 52

Construction B2B Case Study Lead Rank 52

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

SalesFuel

APRIL 10, 2024

adults think salespeople are credible, according to SalesFuel’s The State of Credibility in America study. 55% of B2B buyers say knowledge of their line of business is a top attribute they seek in a seller. And your understanding of their business gives you the opportunity to clearly demonstrate how your solution fits their needs.

Research 115

Research Hiring Social Media Trends 115

Hubspot Sales

NOVEMBER 17, 2020

To answer this question, let’s start with some data: According to the latest HubSpot Research Study , we found that 40% of businesses will miss revenue targets this year. While this year has knocked us all off-balance, opportunities for growth still exist. Instead, it was how teams used the tools that made the difference.

Hubspot 125

Hubspot Lead Rank Opportunity Lead Scoring 125

Crunchbase

SEPTEMBER 14, 2021

The B2B digital inflection point: How sales have changed during COVID-19, MicKinsey & Company. In this post, we’ll go through everything you need to know about how to optimize your B2B sales cycle with buying signals so your business can close sales faster. Critical buying signals to monitor 7 ways to shorten your B2B sales cycle.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

Hubspot Sales

SEPTEMBER 3, 2019

While tracking metrics is an important activity for all sales organizations, B2B sales teams face unique challenges. In B2B sales, the stakes are often much higher, and closing the deal can be a more involved process. That's why defining and tracking relevant metrics for your B2B sales organization is critical for success.

Lead Rank 92

Lead Rank Marketing Qualified Lead Sales Qualified Lead B2B 92

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. Case studies.

B2B 99

B2B B2C Social Media How To 99

Sales 2.0

MARCH 15, 2023

David is the President of SalesRoads , an award-winning B2B sales outsourcing firm providing appointment setting and lead generation services. This “raising of the bar” in getting through to prospects will actually present an opportunity to the best salespeople. Add tools carefully It’s easy to end up with too many sales tools.

Outsourcing Services 195

Outsourcing Services Tools Buyer Industry 195

Showpad

APRIL 11, 2022

But when you’re trying to prepare your salesforce to take on the new B2B buying journey while battling eye-popping attrition, those grays may be growing in a little faster. While specific skill needs vary across organizations (read to the end for some tips on identifying yours), every B2B salesforce needs these two to succeed today: 1.

SalesForce 52

SalesForce B2B Hiring Case Study 52

Score More Sales

JUNE 13, 2012

Employees, including sales professionals and sales leaders in midmarket companies will need to have four main traits to be competitive in the workforce according to the 2012 IBM Global CEO Study. The study was published today with 226 midmarket companies participating – we are just focusing on the midmarket CEOs for this post.

Study 198

Study Lead Rank Lead Scoring Journal 198

Crunchbase

JULY 31, 2019

How do you build a B2B lead gen strategy? As the founder of a B2B sales intelligence product , I work with sales & marketing leaders every day that are creatively answering this question. How Sales Teams Should Build Their B2B Lead Generation Strategy. This is how sales teams should build their B2B lead generation strategy.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. At ZoomInfo, data is our passion.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227