Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

Ideal Customer Profile 98

Ideal Customer Profile Maximizer Pipeline B2B 98

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

The Pipeline

NOVEMBER 19, 2019

This is a serious challenge facing many in B2B selling today, one that will continue to grow. If you can’t master B2B sales and time travel, you may as well learn to serve gravy for them fries. If you can’t master B2B sales and time travel, you may as well learn to serve gravy for them fries. What is B2B sales time travel?

Travel 213

Travel B2B Call-back Sales Qualified Lead 213

Zoominfo

MARCH 24, 2021

For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. Prospect and customer experiences take a hit. So, what does list churn have to do with B2B marketing data?

Data 251

Data B2B Churn Buyer Persona 251

Zoominfo

OCTOBER 5, 2021

Unfortunately, they might not receive information critical to prospecting, such as the names and contact information of attendees. By leveraging a B2B data provider , they can reference company organization charts and reporting structures to identify contacts that fit the profile of an attendee.

Prospecting 100

Prospecting Webinar Metrics B2B Report 100

Zoominfo

AUGUST 5, 2020

The C-suite typically refers to the executive- level managers within a company. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. As a B2B salesperson, it’s your job to highlight the unique value of what you’re selling.

B2B 162

B2B Gatekeeper InsideView Face-to-face 162

Zoominfo

MAY 6, 2018

Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. Essentially, gatekeepers hold the key to B2B sales success. Today we uncover six methods to help you bypass gatekeepers and reach prospects faster. Be sure to refer to our previous point and remain respectful.

Gatekeeper 203

Gatekeeper B2B Decision Maker Cold Calling 203

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Sales and Marketing Management

JANUARY 18, 2021

It is a well-known fact that telecommuting is becoming the norm regarding B2B sales. Another issue which has plagued B2B sales for years involves scenarios when a client (or prospective client) contacts the firm directly. Encouraging Remote Access. Remote access to desktop phones and mobile devices is therefore important.

Webinar Metrics 199

Webinar Metrics B2B Strategy Telecommunications 199

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Landing an in-person appointment with a key decision-maker provides salespeople with the opportunity to respond directly to a prospect’s needs and pain points. Yet, scheduling B2B sales appointments is no easy task.

B2B 180

B2B Decision Maker Face-to-face Referrals 180

No More Cold Calling

MAY 31, 2012

Who better to refer you to a qualified prospect than your current clients who have received a measurable ROI from your offering? Mark Hunter, the Sales Hunter, shares his perspective on giving your customers a reason to refer you. Read on, comment, and succeed through referrals: “Do your customers have a reason to refer you?

Customer 258

Customer Referrals ROI Twitter 258

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

SEPTEMBER 29, 2019

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. A – Always align. Leverage trigger events.

B2B 190

B2B Gatekeeper InsideView Up-Sell 190

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. We sent packages to 50 of our top prospects, with each package containing a mini-toolbox. We sent this guide to 30 individual prospects. Keep reading!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools.

Data 193

Data Sales Process B2B Company 193

Smooth Sale

DECEMBER 29, 2023

Photo by GDJ Pixabay Attract the Right Job Or Clientele: How to Simplify the Appointment Process for Prospective Clients Successful selling requires a meeting of the minds between the buyer and the seller. The goal is to earn a returning and referring clientele, known as The Smooth Sale.

Prospecting 90

Prospecting How To Hiring Influencer 90

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. The happier you are, the more likely your customers will stay and refer a friend. Challenge 1: Not Being Pushy.

B2B 90

B2B Ideal Customer Profile Top of Funnel Prospecting 90

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. B2B salespeople all look the same to our buyers. Try this instead.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May. Continue reading. Final Thoughts.

B2B 189

B2B Lead Generation Lead Rank Consumer 189

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. We’ve had to make do with virtual sales meetings, and that has affected many B2B sales pros’ ability to access new customers and to make real-world connections. How do you get access to your prime prospects?

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Multi-Touch Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales and Marketing Management

OCTOBER 29, 2018

In the B2B space, product-agnostic content manifests in a variety of ways. Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Lead411

AUGUST 9, 2023

The Hidden Dangers of Bad B2B Data In the world of B2B (business-to-business) marketing and sales, data is often referred to as the lifeblood of success. In this blog post, we will dive deep into the pitfalls of bad B2B data, highlighting real-world examples that demonstrate its detrimental effects on businesses.

B2B 52

B2B Data Segment Real Estate 52

Zoominfo

AUGUST 31, 2020

And like anything ambitious, there are plenty of possibilities and drawbacks to consider, so let’s scale the enormity of it all back, and focus on the following question: How will GPT-3 impact the B2B space? Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large.

Data 179

Data B2B Industry Engineering 179

BuzzBoard

NOVEMBER 17, 2023

The strategy in B2B marketing has shifted significantly toward personalization and, more specifically, hyper-personalization. Decoding Personalization Historically, personalization in B2B marketing has largely depended on simple customer information like the name, company, and industry.

Analysis 52

Analysis B2B Marketing Top of Funnel 52

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. But before we start, let’s define what sales prospecting is.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Marketing attribution refers to a system used to determine how each touchpoint in a customer’s journey contributes to an eventual conversion.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

JUNE 10, 2022

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. What Does it Mean for a B2B Organization to be GDPR Compliant? What is GDPR?

B2B 130

B2B Data Ideal Customer Profile Intent 130

Zoominfo

APRIL 19, 2018

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. . SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. A – Always align. Talk Strategic Value.

B2B 165

B2B Meeting Gatekeeper InsideView 165

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

AUGUST 5, 2020

The C-suite typically refers to the executive-level managers within a company. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers.

B2B 100

B2B Gatekeeper InsideView Face-to-face 100

Score More Sales

MARCH 26, 2014

Finding the right prospective buyers and then actually having conversations with them are the top two challenges most sellers are facing now. Additionally, I will find strategic partners in financial services who can refer me to those they are aware of. The post Reaching Prospects appeared first on Score More Sales.

Prospecting 254

Prospecting Ideal Customer Profile Lead Rank Lead Scoring 254

Zoominfo

APRIL 22, 2018

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. Why don’t some buyers admit they need help?

Prospecting 235

Prospecting Case Study Study Sales Cycle 235

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy. Allows social selling.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Zoominfo

MAY 3, 2018

After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Up to 25% of B2B database contacts contain critical errors. The B2B Database Glossary.

B2B 100

B2B ROI Lead Rank Lead Scoring 100

Zoominfo

MAY 20, 2018

Lost prospects and new customers will be more comfortable sharing their unfiltered opinions with a third-party. Did you speak to any of our references or customers to help you make the decision to buy? Focusing on one group of prospects over the other will give you skewed results. What did you think of our pricing?

Analysis 223

Analysis B2B Hiring How To 223

Shari Levitin

JUNE 30, 2021

Meaning, the new frictionless experience of buying online, B2C, influences our expectations for all B2C and B2B transactions. What Your Prospects Aren't Telling You. Here are three strategies you can leverage right now to enhance your customer experience and make prospects feel like doing business with you. Think about it.

Prospecting 149

Prospecting B2C Travel Face-to-face 149