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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

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The Sales Rep’s Guide to Prospect Research

Zoominfo

To achieve success in the B2B sales world, this is a rule you must live by. And, how can you remedy this issue? Prepare for your sales conversations with better prospect research. Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process?

Research 113
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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

It has just been ruined by snake oil lead generation firms (for those of you younger than I am, and that would be most of you, snake oil is defined as: a substance with no real medicinal value sold as a remedy for all diseases). I don’t want you to be burned by an outsourced b2b lead generation company. Any interest in a short chat?

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How Risk Reversal Language Will Help You Accelerate Your Sales Cycle

Sales and Marketing Management

An excited prospect who believes your value proposition is a “no brainer” can instantly turn cold and ignore your calls when it’s finally time to put ink to the contract. So, how do you remedy the anxiety a buyer might feel before the deal closes? How something works is secondary to why a prospect needs it. Buyer anxiety.

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us? Enter, social listening.

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Your Guide to Sales Prospect Research

Zoominfo

To achieve success in the B2B sales world, this is a rule you must live by. And, how can you remedy this issue? Prepare for your sales conversations with better sales prospect research. Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important?

Research 100
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5 Sales Enablement Priorities for Transformational CMOs

Allego

B2B deals are high-cost, span multiple touchpoints, and take months to close. Now that most B2B sales are virtual, a unified approach to sales enablement is more critical than ever for keeping teams on track. Use AI to track strengths and weaknesses and pinpoint topics that need more coaching support or remedial earning content. #4