Hubspot Sales

DECEMBER 13, 2022

But at HubSpot, we truly believe that anyone can sell online. Additionally, because of attribution tools like workflow or CRM analytics, as well as even simpler tracking URLs, there are plenty of ways to attribute online purchases with sales leads to measure and reward solid performance. How HubSpot Payments Can Help.

Hubspot 84

Hubspot B2C Consumer B2B 84

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. Pick out the right email automation tool. Email Automation Tools.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Hubspot Sales

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. It’s long been the way that B2C works. It's core to who we are. Create a brand identity and with it, an affinity.

Lead Rank 103

Lead Rank Construction Hubspot Lead Scoring 103

Hubspot Sales

JUNE 13, 2023

53% of salespeople use AI/automation use tools that offer data-driven insights, which includes lead scoring tools. They also report these tools are the second-most effective tool at helping them reach their goals (for B2B and B2C salespeople alike). Image Source 2. Personalizing your prospecting efforts.

Prospecting 114

Prospecting Lead Rank Lead Scoring Sales Qualified Lead 114

Hubspot Sales

MARCH 3, 2022

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. Sales and marketing automation tools are most valuable to both sides of the business when they provide insight into prospect and customer behavior.

Benefit 88

Benefit Lead Rank Lead Scoring Top of Funnel 88

Hubspot Sales

JULY 19, 2022

E-commerce (accepting virtual payments) has already grown significantly among B2C brands, and the digital payment market is predicted to more than double by 2026 , growing from a market size of $80B to $180B. If you’re not already accepting payments virtually, you can set it all up without leaving HubSpot using HubSpot payments.

B2B 85

B2B Hubspot Sage System 85

Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Hubspot Sales

FEBRUARY 16, 2022

If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). 5 Tips for Creating a Sales Hook, According to HubSpot Sales Reps. HubSpot Sales Manager Alex Santangelo recommends speaking in the prospect's language.

Hubspot 129

Hubspot Social Media Churn Sales 129

Hubspot Sales

NOVEMBER 10, 2020

While you can’t physically organize your remote sales team , you can encourage communication and transparency through weekly stand-up meetings, routine one-on-ones, and an open door policy over tools like Slack or email. B2C Sales Environment. B2C sales environments see more transactional selling.

B2C 104

B2C Incentives Incentive How To 104

Vengreso

JANUARY 21, 2021

Prior to SiriusDecisions, he was vice president of sales at HubSpot, where he was responsible for building the mid-market and enterprise businesses. B2B Buyers Expect B2B Companies to be as Efficient as B2C Companies. M_3jr and @pjharrell from @forrester talk about it and recommend using FlyMSG; I love that tool. Click To Tweet.

Lead Rank 127

Lead Rank B2C Quota B2B 127

Zoominfo

OCTOBER 31, 2018

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. If that wasn’t enough, Hubspot has also enlisted the help of micro-influencers with digital marketing and sales backgrounds, to aid in their content marketing efforts. One such tactic? PointBlank SEO.

Influencer 153

Influencer Marketing Hubspot B2B 153

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. ZoomInfo offers a powerful tool for this messaging: Engage.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Hubspot Sales

AUGUST 6, 2019

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). New sales hires at HubSpot experience “a day in the life” of a HubSpot sales rep before their official first day. They learn how to use HubSpot’s CRM , Marketing , and Sales tools.

Hiring 119

Hiring Training Hubspot Inbound 119

LeadFuze

JULY 5, 2023

We’ll also discuss adapting scripts based on business needs – from tailoring templates according to product pricing to differentiating scripts for B2B and B2C scenarios. If your prospects are struggling with lead generation or using outdated tools, let them know how LeadFuze can swoop in and save the day.

Webinar Metrics 52

Webinar Metrics Hiring Strategy B2C 52

Hubspot Sales

OCTOBER 5, 2023

And B2C salespeople report discovering new prospects most effectively through Facebook. Marketers say it offers the highest ROI and best selling tools. Best Social Selling Features The top social selling features among social media marketers are Instagram Shops , Facebook Shops , then Instagram Live Shopping tools.

Social Selling 92

Social Selling Channels Social Media ROI 92

Crunchbase

APRIL 11, 2023

This type of selling is often used in B2B sales, but it can be used in B2C sales as well. Crunchbase’s account-based prospecting tools can help you find new companies that are the right fit, so you don’t waste time on deals that will never close.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

This type of selling is often used in B2B sales, but it can be used in B2C sales as well. Crunchbase’s account-based prospecting tools can help you find new companies that are the right fit, so you don’t waste time on deals that will never close.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

PandaDoc

OCTOBER 12, 2020

In fact, according to Hubspot , “over 50% of customers have left a brand for a competitor who was able to stay more relevant and better satisfy their needs”. Tools like SocialPilot that are capturing their users by giving them 14-day free access and more. Source: Hubspot. This is especially important for B2C or B2B eCommerce.

Segment 59

Segment Customer Sales Qualified Lead Lead Nurturing 59

Score More Sales

MAY 15, 2014

JB: Hubspot continues to be great at helping marketers improve through the provision of sharp content, much of it not related to their core product set. In fact, the SaaS business is perhaps universally the best at this type of marketing, although some B2C brands like Lowe’s are really excelling with it, too.

Buyer 200

Buyer Lead Rank Lead Scoring B2C 200

Hubspot Sales

NOVEMBER 1, 2017

Video is a great way to stand out and frankly an easier way to articulate an offering or service,” explains HubSpot senior inbound growth specialist Mary Burbridge. As HubSpot channel account manager Jill Fratianne says, “SMS all the way.”. While the number of sales automation tools keeps growing, salespeople are still critical.

Top of Funnel 129

Top of Funnel Trends Funnel Decision Maker 129

Hubspot Sales

JANUARY 12, 2018

It’s used in both B2C and B2B selling, although more commonly with consumers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. To borrow this idea, come up with a toy or tool related to your product or value prop. to your prospects and/or current customers.

Direct Mail 133

Direct Mail Lead Rank Campaigns B2C 133

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. There’s even a term HubSpot coined — “ Smarketing ”—to describe an integrated sales and marketing strategy.

B2B 49

B2B B2C Buyer Persona Marketing 49

Hubspot Sales

FEBRUARY 24, 2020

Using social media for brand-building is just the tip of the iceberg — social media is a valuable tool for driving sales. For example, if you work for a B2C company and are targeting Generation X and Millennial consumers, you would be better served to focus your efforts on Facebook than Tik Tok. Implement the tactics below instead.

Social Media 124

Social Media Ideal Customer Profile Media Strategy 124

Hubspot Sales

JULY 12, 2019

B2C companies can get away with sending a little more, but B2B companies should resist sending more than five emails every month. I test mine by simply sending each version and tracking the emails with HubSpot Sales to see which garner the highest open and click rates. Decide how many touches your drip campaign will have.

Campaigns 119

Campaigns Case Study Segment Hubspot 119

Hubspot Sales

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Trends 81

Trends Report Data Strategy 81

Hubspot Sales

JANUARY 5, 2023

As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Already a HubSpot customer? He recommends sales reps prepare by leveraging tools to help them better identify who is ready to buy, and when. Buyers have an abundance to pick and choose from.".

Top of Funnel 104

Top of Funnel Buyer Data Buyer Intent 104

Hubspot Sales

DECEMBER 26, 2023

That said, my focus today is on showing best practices for using X as a selling tool. Director Josh Herbert says: “Twitter / X is a great tool when communicating sales messages, or additional news such as ‘in stock’ or ‘new release.’ It’s true whether you’re in B2B or B2C. Here’s the thing — people buy from people they like.

Twitter 88

Twitter Margin Social Media Ideal Customer Profile 88

Hubspot Sales

FEBRUARY 12, 2018

February 14 is typically a holiday for B2C marketers -- not salespeople. If you’re interested, you can book some time on my calendar here: [Link to Meetings tool.]. If the answer is B, let’s talk about how you can get more out of your [tool for doing XYZ]. Here’s my calendar: [Link to meetings tool]. Two major caveats.

Prospecting 93

Prospecting Lead Gen Referrals Hiring 93

PandaDoc

AUGUST 29, 2022

According to research conducted by HubSpot , the average B2B sales cycle for SaaS products is 84 days. Some tools offer a bulk application feature, but you must be very cautious with such actions so as not to overlook something important. As a result, email is still the most popular contract routing tool. Quote sending.

Negotiation 98

Negotiation Decision Maker How To Face-to-face 98

Zoominfo

JULY 15, 2019

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). This method is most popular among retailers and other B2C brands. The element of surprise is an effective tool for any brand.

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

OCTOBER 5, 2021

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). This method is most popular among retailers and other B2C brands. The element of surprise is an effective tool for any brand.

Trade Show 130

Trade Show Campaigns Face-to-face Promotion 130

Hubspot Sales

NOVEMBER 14, 2018

HubSpot's VP of Product, Christopher O'Donnell has identified four distinct types of product qualified leads : Free users who’ve hit a given PQL criteria. Are you more interested in B2B organizations or B2C organizations? Prioritize your PQLs. In-product hand raisers (i.e., users who have requested sales assistance).

Sales Qualified Lead 105

Sales Qualified Lead Lead Rank Top of Funnel Marketing Qualified Lead 105

Hubspot Sales

JULY 25, 2018

Let’s take a look at some of the best-in-class companies -- both on the B2C and B2B sides -- to see how they set up their target markets. Atlassian offers a suite of collaboration tools designed to help developers and product leaders take their projects from concept to completion. Nike is a classic B2C example.

Apparel 115

Apparel Marketing Segment Demographics 115

Hubspot Sales

APRIL 23, 2021

That's why the entrepreneur resources and tools below are essential to running a company and keeping your sanity. 29 Resources and Tools for Entrepreneurs. HubSpot Growth Platform. Pricing: Free Tools ($0/month), Growth Suite (starting at $1,343/month). Trying to do it all as a business owner will quickly lead to burnout.

Resources 92

Resources Tools Hubspot Small Business 92

Sales Hacker

JANUARY 4, 2022

Ideal tools for great prospecting [24:18]. B2B and B2C companies I consulted with didn’t have good inside sales teams. Ideal tools for great prospecting [24:18]. But oftentimes you have to pair two or three tools together. Then a tool to send videos with. A CRM that integrates with these tools.

Cold Calling 75

Cold Calling Outbound Segment Call-back 75

Cience

JULY 25, 2019

Applied in business (both B2C and B2B): 1. When I’m buying products or services online for my own needs (B2C), I seldom ask questions to salespeople unless I can’t find the necessary information. One could argue that B2B buyers are trained in a B2C world and bring those expectations forward everywhere they go. Types of chatbots.

Lead Generation 56

Lead Generation Lead Rank Sales Qualified Lead B2B 56

Hubspot Sales

JANUARY 6, 2020

B2C companies are great at doing this; B2B companies, not so much. Evaluating the company’s sales tools and technologies. Use a tool such as Calendly to minimize long email chains. Here, you’ll want to: Stop using spreadsheets and start using more sophisticated data reporting tools that give you access to real-time data.

Top of Funnel 90

Top of Funnel Funnel Hiring Lead Rank 90