Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)
Alice Heiman
DECEMBER 12, 2023
She emphasizes that most companies have positioning, but it’s not deliberate, leading to misalignment and missed opportunities. I studied Engineering at the University of Waterloo. The episode underscores the common disconnect between how companies perceive their products and how customers understand them.
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