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Three High-Impact Benefits of Email Marketing

Zoominfo

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

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3 Must-Haves When Designing a Modern Sales Incentive Program

Crunchbase

When it comes to keeping sales reps happy and quotas attained, what worked over the past few years is no longer working One solution is the introduction of a sales incentive program that encourages reps to work toward a goal and receive recognition. Zero in on the reward What recipients often pay the most attention to is the reward itself.

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Three High-Impact Benefits of Email Marketing

Zoominfo

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

In real estate, you have to understand that prospects aren't going to appear out of thin air. This is a concept known as real estate prospecting. Building meaningful relationships in real estate is vital to converting them into loyal customers. And in the highly competitive world of real estate, prospecting can be challenging.

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5 Ways to Build Up Customer Loyalty

Zoominfo

Why does a customer remain loyal to a particular brand? Businesses have posed the question of how to build and strengthen customer loyalty throughout history. The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace.

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8 of the Most Difficult Types of Prospects (& How to Deal With Them), According to Real Sales Leaders

Hubspot Sales

Here it is: Prospects aren't always easy to deal with. So to help you get a sense of the kinds of buyers you need to look out for (and what to do when you‘re dealing with them), we asked some sales leaders for their takes on the most difficult types of prospects to work with and how to engage with them effectively. You're welcome.

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Lead vs. Prospect: What’s the Difference?

Crunchbase

Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.