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Three High-Impact Benefits of Email Marketing

Zoominfo

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

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3 Must-Haves When Designing a Modern Sales Incentive Program

Crunchbase

When it comes to keeping sales reps happy and quotas attained, what worked over the past few years is no longer working One solution is the introduction of a sales incentive program that encourages reps to work toward a goal and receive recognition. Zero in on the reward What recipients often pay the most attention to is the reward itself.

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5 incentive travel trends for 2019

Sales and Marketing Management

Author: Paul Nolan Meetings and incentive travel professionals agree that Brexit will impact their industry, but they differ on what sort of impact it will have. The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. We are moving from incentive travel to ‘Instatravel.’

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Team incentives: 7 do’s and 2 don’ts

Sales and Marketing Management

Author: TIM HOULIHAN Do you avoid team incentives because you are worried about being fair? Teams perform better than individuals [ Kuhn, “Experiments on Motivation, Incentives and Rationality” 2007 ], and you and your bottom line can benefit from rewarding teams. Worry no more. Don’t ask team members to rate each other.

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Design and implement your best sales incentive ever

Sales and Marketing Management

You said you’ve built a lot of sales incentive programs as a manager, and, not to toot your own horn, but they have worked pretty darn well. With 20-plus years and more than 1,500 sales incentive programs under my belt, I’ve got some experience to share. A formal analysis benefits you in two ways: 1. So, why read this article?

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Three High-Impact Benefits of Email Marketing

Zoominfo

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

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Leveraging Customer Feedback Loops for Enhanced Understanding of Customer Needs

Act!

What happens when businesses stop listening to their customers ? The data confirms it: 80 percent of customers prefer working with companies that offer a personalized user experience that aligns with their customer preferences. What is a customer feedback loop and why is it important? Better competitors replace them.