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5 Ways to Build Up Customer Loyalty

Zoominfo

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Invest in Multi-Channel Customer Service.

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Three High-Impact Benefits of Email Marketing

Zoominfo

It’s ubiquitous, low cost, reliable, and provides high-impact benefits. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. One of the greatest benefits of email is the fact that it suits every stage of the customer life cycle. You’ll get high ROI.

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3 Must-Haves When Designing a Modern Sales Incentive Program

Crunchbase

When it comes to keeping sales reps happy and quotas attained, what worked over the past few years is no longer working One solution is the introduction of a sales incentive program that encourages reps to work toward a goal and receive recognition. Zero in on the reward What recipients often pay the most attention to is the reward itself.

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5 incentive travel trends for 2019

Sales and Marketing Management

Author: Paul Nolan Meetings and incentive travel professionals agree that Brexit will impact their industry, but they differ on what sort of impact it will have. The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. We are moving from incentive travel to ‘Instatravel.’

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Three High-Impact Benefits of Email Marketing

Zoominfo

It’s ubiquitous, low cost, reliable, and provides high-impact benefits. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

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Signals that sales managers send with rewards

Sales and Marketing Management

Her work demonstrates that managers generate loyalty when they are (a) selective about the number of awards they give out and (b) consistent in their approach. Building loyalty can benefit the cohesiveness of the team and could reduce turnover costs. Context matters. He is also the co-founder of the podcast Behavioral Grooves.

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Beyond the Pay Mix: What Makes Salespeople Tick Today

Sales and Marketing Management

Incentives and bonuses are just the starting point. Bringing the benefits of the gig economy into your sales and compensation strategy will reap rewards. Compensation: Think beyond cash incentives. Offer incentives on the go and focus on experiences (e.g. travel incentives).

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