Understanding the Sales Force

MAY 1, 2014

Understanding the Sales Force by Dave Kurlan It''s a big problem with many of the sales blogs you read. If you were to read through each of the 1,150 articles I have posted on this blog since 2006, and organize, sort, create a flow and edit it all into a Sales Management Bible, we would have one enormous how-to guide.

Hiring 218

Hiring Webinar Metrics Channels Policies 218

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Epiphany 138

Epiphany Industry Follow-up Case Study 138

eGrabber

MAY 12, 2021

They use email & phone as their primary channels of communication. Therefore, it is essential to build a robust email channel to reach decision makers. How to build an Email Channel Manually. How to build an Email Channel Manually. In such cases, you will never get responses for your LinkedIn messages.

Decision Maker 93

Decision Maker Channels Revelation Lead Generation 93

The Spiff Blog

SEPTEMBER 22, 2022

We recently sat down with Chris Semain, Principal and Tech Practice Leader at the Alexander Group to discuss the future of sales comp. But as we spoke with the Alexander Group about planning for a new year, they made one thing clear: It’s important not to let every change in the market dictate your business strategy.

Groups 67

Groups Conversion Commission Lead Rank 67

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Smooth Sale

OCTOBER 18, 2018

Attract the Right Job or Clientele: Deb Calvert, The Sales Experts Channel provides today’s Blog Story and her Proven Resource! Why I Created the Sales Experts Channel to Be A Proven Resource: I launched The Sales Experts Channel in 2017 with this stated Mission: “ _.”. Is the Channel for You? It is: Easy to use.

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Channels Resources Webinar Metrics Commission 74

Allbound

MAY 13, 2020

When you’re working with channel partners, so much focus goes into ensuring they’re equipped with the tools and knowledge they need to succeed. join industry groups to network . Subscribe to Get the Latest Blog Posts. Tags: Scaling a Channel Program. It can be hard – especially when you’re in a leadership position.

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Channels Scale Pivotal Networking 62

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

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Channels Video Training Hiring 112

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

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Education Buyer Buyer Persona Social Media 330

Miller Heiman Group

OCTOBER 24, 2019

Today we feature a blog by Michael DeRosa, the director of professional development at Travelers Insurance, and one of our 2019 Miller Heiman Group Icons. Channel selling is a different breed of selling from direct sales. Building the trusted advisor relationship plays out differently in channel selling than in direct sales.

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Channels Sales Management Insurance Insurance 51

Igniting Sales Transformation

MAY 2, 2018

Much continues to change in the world of selling, and in this conversation, I talked with Allen Mueller, Chief Revenue Officer at the Miller Heiman Group about their data on what’s changing and what’s coming. From there we dug into her role as Chief Revenue Officer at Miller Heiman Group. Enjoy the interview! Connect on LinkedIn.

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Groups Trends Microsoft Infusion 77

Allbound

APRIL 19, 2018

This section will teach you how to identify and pursue top candidates for your channel program. The most successful channel sales programs are established on a set of measurable criteria, including: Growth Rate: Favor companies that are growing at market rate or above, as this is a good measure of independence, stability, and efficacy.

Channels 60

Channels Top of Funnel Scale Ideal Customer Profile 60

Allbound

APRIL 19, 2018

This section will teach you how to identify and pursue top candidates for your channel program. The most successful channel sales programs are established on a set of measurable criteria, including: Growth Rate: Favor companies that are growing at market rate or above, as this is a good measure of independence, stability, and efficacy.

Channels 60

Channels Top of Funnel Scale Ideal Customer Profile 60

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

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Channels Sales Management Sales Qualified Lead Collateral 83

Partners in Excellence

JUNE 9, 2021

Social channels are increasingly cluttered and ineffective. With all the channels becoming less effective than they have been in the past, our responses seem to be to do more—which, inevitably, exacerbates the issue. Marketing continues to optimize SEO and traditional/technology enables channels.

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Lead Rank Channels Customer Service Sales Qualified Lead 138

Allbound

SEPTEMBER 5, 2018

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? an event planner partners with a caterer).

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Outsourcing Services Channels Pipeline How To 48

Allbound

SEPTEMBER 5, 2018

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? an event planner partners with a caterer).

Outsourcing Services 48

Outsourcing Services Channels Education Retention 48

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”.

Channels 48

Channels Benefit Scale Hiring 48

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”.

Channels 48

Channels Benefit Scale Hiring 48

SugarCRM

SEPTEMBER 30, 2021

Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Here are nine ways to leverage your blog to capture leads, build a relationship with your audience, and ultimately convert them into new customers.

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Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

SalesFuel

MARCH 4, 2024

online, TV, print, audio): 26% TV Ads: 22% Organically Created User-Generated Content: 16% The best part is that word-of-mouth and customer reviews/testimonials are the top purchase drivers among every age group. : On the odd occasion that a bad review pops up on your client’s website or social channels, your client will know about it.

Ideal Customer Profile 59

Ideal Customer Profile Marketing Hiring Consumer 59

Your Sales Management Guru

AUGUST 10, 2016

Channel Strategy: Building a Sustaining Partner Community. -A What I would like to do in this blog is attempt to document and tell the story of one Worldwide channel focused software organization that did it the best– at building their channel. Future blogs may go into greater detail. A Case Study-.

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Channels Lead Rank Lead Scoring Strategy 40

Smooth Sale

MARCH 21, 2024

Our collaborative blog explores the possibilities of what an influencer does and how they make money. Suppose you are positioning yourself as a channel providing tips and tricks via regular content plus offering close and in-depth looks at specific problems and needs. The ideas below can stimulate new thoughts for you!

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Influencer Licensing Hiring Media 108

Zoominfo

FEBRUARY 25, 2021

Identify the social channels where you can reach your target customer. Keep the conversation going by offering additional, related content, such as: A related blog post link A 30-second “thank you” video from the host A limited-time ungated whitepaper or case study. Add the video to your email or landing page. Follow up (ASAP).

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience.

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Paid Content Lead Generation Lead Rank Lead Scoring 264

Smooth Sale

MARCH 28, 2024

Our collaborative blog will take you through some of the efforts you can make to ensure your IT systems are as secure as possible. _ Consider subscribing to the CXOSpice newsletter and the Youtube channel, [link]. Create a collaborative group, whether personal friends or staff members, to share new insights regarding cybersecurity.

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System How To Licensing Hiring 104

MTD Sales Training

JULY 23, 2019

Demandwave.com states in one of its research papers that, of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them. Join up to 50 Relevant Groups. Connect Other Sites & Channels. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo. Happy Selling!

Ideal Customer Profile 161

Ideal Customer Profile LinkedIn Google How To 161

Sales Hacker

MARCH 1, 2024

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. A chance to tour (and maybe even race on?) Austin’s F1 track.

Media 71

Media Company Distribution How To 71

SBI Growth

APRIL 20, 2013

McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. Social media channels and news sources are great ways to monitor competition. LinkedIn Groups and Connections allow for: Following Specific Trade Groups (ie: Sales / Marketing Executives ).

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Social Media Competition Media Eloqua 316

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Alice Heiman

APRIL 10, 2024

Leverage Diverse Testing Groups: Beth’s experiences as an analog astronaut demonstrate the value of diverse test groups in gaining genuine product insights. Watch the full episode on our YouTube channel to see Beth Mund share her extraordinary experiences and insights that can inspire every CEO to lead with curiosity and courage.

Nonprofit 62

Nonprofit Education Lead Rank Lead Scoring 62

SalesHandy

JULY 5, 2021

The idea of engaging a lead over traditional channels like email and phone is quickly going stale as most salespeople have crowded towards them. Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. All by focusing on one social channel of your choice.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

The Digital Sales Institute

OCTOBER 13, 2023

The third major sales challenge is managing the buying group or multiple contacts. You must develop the skills that can manage different strategies or tactics that focus on both the individual contact and key members of any decision group. Whether that is a sales video, webinar, blog, whitepaper, or a news article.

Training 52

Training Webinar Metrics Channels Video 52

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

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Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

The Sales Hunter

OCTOBER 1, 2013

First, if you must offer a discount to make the year-end number, offer the discount to a customer or group of customers in a separate channel from where you normally operate. This strategy of using a different channel to discount volume is one I recommend cautiously and should only be done as an absolute last resort.

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Discount Channels Consumer Motivation 204

Smooth Sale

NOVEMBER 16, 2023

Timely and confidential reporting mechanisms, such as anonymous hotlines or dedicated email channels, can empower employees to bring their concerns forward. Additionally, mentorship programs and employee resource groups can provide support systems for underrepresented groups, reducing feelings of isolation and vulnerability.

Hiring 78

Hiring Pivotal Policies Lead Rank 78