SBI Growth

DECEMBER 8, 2012

Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. Without this understanding, leveraging marketing spend can turn into a wild guess. Let us look at four buyer trends bound to shake up marketing in 2013: 1. Inbound marketing the rage! Content marketing the hot buzzword!

Trends 330

Trends Buyer Marketing Revelation 330

The Pipeline

JANUARY 2, 2013

As we make our way back to work from time spent with family, friends and credit cards, we are about to besieged by a wave of articles, blog posts, tweets, and other sources touting the (new) trends for 2013. Trends by definition are short term: noun. Trends by definition are short term: noun. style or vogue; 3.

Trends 273

Trends Fashion Promotion Social Selling 273

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Hubspot Sales

APRIL 6, 2023

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. Pro tip: Read more about social commerce in this blog post. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience. Wondering where to start?

Trends 101

Trends B2B B2C Social Media 101

Nimble - Sales

DECEMBER 30, 2019

Email marketing is dead. Email marketing is not only still alive, but it can give SMM a run for its money. We’ve compiled a list of email marketing trends you as an email marketer should […]. The post 8 Email Marketing Trends to Follow in 2020 appeared first on Nimble Blog.

Email Marketing 81

Email Marketing Trends Marketing Social Media 81

Pointclear

JULY 25, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Running A Successful Business Blog: Why It Pays to Post. The Five Cs of a Successful Blog.

Trends 200

Trends B2B PointClear Marketing 200

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers? The way you should be going to market is by leveraging signals and then taking action against those signals,” Schuck says. “The

Data 130

Data Scale Lead Rank Marketing 130

Nimble - Sales

MARCH 25, 2019

Many technologies and trends have disrupted the digital world in the past. For example, Facebook marked the beginning of a new era in digital marketing when they went public in 2006. Today, almost every brand (local or global) uses this and several other social media platforms for marketing.

Trends 105

Trends Marketing Social Media Facebook 105

KLA Group

JANUARY 19, 2023

Flashy sales and marketing trends rarely generate B2B leads. You sink time into researching slick web design layouts, writing content marketing filled with Instead of increasing revenue, they morph into money pits.

Trends 97

Trends B2B Marketing Qualified Lead Leads 97

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news. Here are our ten recruiting blogs to bookmark today. We get that.

Hiring 170

Hiring Resources Education Trends 170

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Social Media Scale Trends 71

Nimble - Sales

FEBRUARY 26, 2020

It’s easy to figure out what makes content creation such a critical marketing concept. It costs 62% less than traditional marketing, but it drives three times as many leads. The post Top 7 Content Marketing Trends For 2020 appeared first on Nimble Blog. On the other hand, it’s not so easy […].

Trends 89

Trends Marketing Loyalty Leads 89

Pipeliner

APRIL 20, 2023

And if you want to remain relevant, you’ve got to keep an eye on the latest marketing trends. With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Don’t just rely on abstract brand values or clever but ambiguous marketing messages.

Trends 52

Trends Social Media Marketing Media 52

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. Investing In Marketing Technology: 7 Key Considerations. Let’s get into it.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

KLA Group

FEBRUARY 28, 2024

For business owners and digital marketing leaders, the 2024 version of that tagline doesn’t talk about Remember those old Visa commercials that ran with the tagline “It’s everywhere you want to be”?

Trends 52

Trends Marketing Lead Generation Email Marketing 52

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!

B2B 140

B2B Buyer Persona Email Marketing Ideal Customer Profile 140

PandaDoc

JANUARY 14, 2019

It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Keep reading to learn how you can shape your marketing strategies in the coming year.

Trends 88

Trends Marketing Top of Funnel Lead Rank 88

SBI Growth

JUNE 11, 2013

The trend began with Amazon’s AWS cloud computing services where Amazon is now dominating. Now they own the market. B2B Marketing leaders have an opportunity to generate new lucrative channels. The purpose of this blog article is to start the conversation with you about the future.

B2C 317

B2C Trends B2B Distribution 317

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Epiphany 138

Epiphany Industry Follow-up Case Study 138

Leading Results Rambings

OCTOBER 27, 2023

With every passing day, the methods, platforms, and techniques that drive successful content marketing strategies continue to evolve. At Luna Creative Marketing, we understand that staying ahead in this fast-paced environment is paramount to the success of your brand.

Strategy 98

Strategy Marketing Trends Industry 98

Crunchbase

NOVEMBER 18, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. It’s time to rethink how to grow a sales team in a way that capitalizes on the realities of these new underlying market conditions. An emerging trend is to crowdsource part or all your sales to independent sales contractors. To sell is human.

Trends 105

Trends Hiring Scale Compensation 105

BuzzBoard

OCTOBER 13, 2023

Well, with the right art of pitching digital marketing to local businesses, your marketing agency can contribute better towards harnessing the limitless power of digital marketing to take that flourishing local scene to new heights. Today we’re here to talk openly, acknowledge market truths, and understand local needs.

Marketing 105

Marketing Automotive Scale Small Business 105

Smooth Sale

SEPTEMBER 24, 2021

Today’s Guest Blog, ‘A comprehensive Guide to User Research Methods and Trends,’ is provided by Nadica Metuleva. Research Methods and Trends. We hope you find our comprehensive Guide to User Research Methods and Trends helpful. Trending UX research methods to consider today. Through research, of course.

Trends 78

Trends Research Workbooks Hiring 78

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Value propositioning.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Drift

FEBRUARY 7, 2022

I don’t have a crystal ball to see what the rest of 2022 has in store for us. But I do have plenty of data. There’s so much that’s changed in the last two years — how can you build (and execute) a solid strategy that’s agile enough to adjust to how work is changing in 2022 and beyond? I wanted to know, too.

Trends 118

Trends Marketing Data Strategy 118

Nimble - Sales

OCTOBER 3, 2019

Currently, the CRM software market is the fastest-growing segment of the entire software development. The post Essential CRM Trends of 2019 appeared first on Nimble Blog. According to Grand View Research, it will reach $80 billion by 2025! It’s pretty logical. Customers demand a better and better experience.

Trends 90

Trends CRM Segment Software 90

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Remote work had been an increasingly popular corporate trend. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased.

Marketing 166

Marketing Trends Government Face-to-face 166

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, relevant, and creative in B2B marketing. Here are 50 business blog ideas to help you fall back in love with blog writing.

Epiphany 100

Epiphany Scale Industry Account Based Marketing 100

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

criteria for success

DECEMBER 14, 2022

She built her career in a number of senior marketing leadership roles in large companies. Discussion with Carol Eversen: In this episode, we discuss: The key steps to establishing a foundation of collaboration between marketing and sales. Trends in marketing and sales alignment, productivity, and revenue growth.

Marketing 98

Marketing Social Media Twitter LinkedIn 98

Pointclear

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Why doesn’t our blog have any comments?). Wiley, 2011).

Trends 180

Trends B2B Social Media Marketing 180

Sales and Marketing Management

JULY 15, 2018

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. A strong content marketing strategy should be priority number one.

Maximizer 192

Maximizer Top of Funnel Strategy Social Media 192

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Industry scoops, trends, and shake-ups. Share customer feedback with marketing.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Smooth Sale

JANUARY 26, 2022

Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Utilize Social Media.

Trade Show 147

Trade Show Hiring Social Media Marketing 147