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Software for Startups: What’s Your Tech Stack?

Nutshell

But nowadays, with modern software for startups, getting your small business off the ground is easier than ever. Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. Communication tools for startups include: Slack Microsoft Teams Zoom 3.

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Investing in Marketing Tech: 7 Key Considerations

Zoominfo

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. The bottom line is: Marketing tech can make a big impact on marketing performance– but only if we know when and how to use it. Today, we break down the most important categories of marketing tech.

Marketing 170
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Top Selling Challenges of 2018 and How to Overcome Them

Zoominfo

Consider this statistic: Forbes estimates that more than 50% of tech buying committees consist of at least four people, and these four people often wear multiple hats and have several responsibilities ( source ). Challenge 3: Creating a Targeted Prospecting Strategy. Challenge 2: Helping the Customer Overcome the Status Quo.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

To craft an effective modern sales playbook , data and analytics must reign supreme. A classic inbound sales tactic is working with the marketing department to create a blog post and social series about the power of your product. It requires distinct and detailed planning, with input from every department in your company.

Strategy 130
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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Let’s get into it! Artists have the unique ability to understand human behavior.

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5 Simple But Highly Effective Lead Nurturing Tactics

Highspot

Modern marketing teams must be involved in the conversion and nurturing process until names are signed on the dotted line — easier said than done for teams who lack confidence in the digital space. The digital marketing space is incredibly crowded, and it’s only getting busier. The Benefits of Nurturing Leads.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

I am convinced that over the next 3-5 years, B2B intent data will become a central ingredient to how companies target and segment potential customers and drive their go-to-market motions. Things around here are often good, but they are never good enough. This year, our intent product has gained tremendous momentum.