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8 Sales Books to Kick Off a Year of Growth in 2022

Allego

But there’s another avenue for professional development you can put to use without having to schedule another meeting on your calendar—books! I’ve rounded up eight sales books from experts and influencers in the space that I believe carry key insights instrumental to our growth as sales professionals in the year ahead.

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Homicide Detective Makes Best Case for Sales Process

Understanding the Sales Force

My wife thought I would enjoy a book she found at the airport bookstore and I agreed that it looked compelling. Cold-Case Christianity is a book by J. Similarly, many prospects are also non-believers in your product or service. It will be worth it! As a detective, he always followed the evidence to find the truth.

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2023 sales enablement trends to watch from our guest, Forrester’s Peter Ostrow

Showpad

The uncertainty surrounding inflation, recession, and supply chains have caused ripple effects in businesses across industries: 81% of sellers say deals have been lost or stalled in the past year due to a key stakeholder’s departure from a client or prospect company. So how can sales leaders drive growth in today’s landscape?

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Unlocking Growth: Transitioning from Sales Enablement to Revenue Enablement

Allego

The Difference Between Sales Enablement & Revenue Enablement I want to begin by saying that my blog is based upon my “set of lenses” and experience as an enablement practitioner, consultant, and leader for the past 2-plus decades, not a theorist or someone who has “heard” about the topic!

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Why is sales enablement important? 5 reasons and examples

BrainShark

Why is sales enablement important? Most people have a basic idea of what the term “sales enablement” means. But you may still wonder why sales enablement is a priority for almost 2/3 of sales organizations out there. Example: Assessing sales readiness. Imagine what that means for sellers.

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Do Sales Enablement Professionals Need Selling Experience?

Partners in Excellence

A reader wrote me, “Dave do you think sales enablement professionals need selling experience?” ” It’s a follow on to many of the discussions about “Do sales managers need sales experience?” They attend conferences, talk to experts, read the right journals and books.

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The State of Sales Enablement Technology: What’s in Store for 2022

Allego

We observed the evolving role of sales learning from formal, instructor-led training to becoming part of the essential enablement experiences that reps count on day-to-day to help themselves. Here the four top sales enablement trends for 2022: B2B buyer journeys require smarter, virtual selling.