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15 Bring more innovation to your demand generation now with Jeanne Hopkins, CMO Lola.com

The SalesPro Leader

Do routinely look for ways to drive innovation with your demand generation approach? Half say they’re “old school” while the other half believe their approach is innovative. Or do you feel behind the curve? According to research by Circle Research and B2B Marketing, marketers are evenly split.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.

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5 Signs You’re Ready to Expand Your Business

Sales and Marketing Management

All these expansions are nothing more than the needed threshold for getting a business off the ground, so there aren’t too many considerations to worry about. You have to think of new and higher-quality products as well as the possibilities of increased innovation. Now take a look at these five signs: 1.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. How were these interests generated?”.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Stop Selling and Start Teaching to Improve Demand Generation

Sales and Marketing Management

But that brings us back to the perennial question: how do we fuel demand generation and make that first positive selling experience happen? Right now you might be thinking, “What can I teach? Now they’re less defensive. By offering tips and tactics, you can help them bring their projects to fruition.

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How Generative AI Elevates Efficiency at Sales Operations

BuzzBoard

The impact of generative AI is nothing short of revolutionary, ushering in a new era of efficiency, personalization, and data-driven decision-making. Truth be told, the daily drudgery of crunching numbers is the culprit that steals the invaluable time away from reps more than often. Why not let generative AI take this up for you?