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How to Sell Your Products Through Sales Channels

Janek Performance Group

But with the time and cost of recruiting, onboarding, and training new reps, this can be prohibitive. Another way is through channel sales or third-party partners. In fact, according to research cited by McKinsey , current B2B customers use more than ten channels to interact with suppliers. What Are Sales Channels?

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Key Account Management is the Secret Weapon for Deal Expansion in the Insurance Sector

Emissary

For example, while many insurance firms are struggling to manage, integrate, and protect gigabytes of data, how well your solution aligns with their roadmap depends on past data initiatives, current tech stack, and risk tolerance. Key Account Management is the Channel for Broadcasting Your Value Across the Account.

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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. Ensure that salespeople have the training necessary to attain that mastery and stay current with a rapidly changing industry. Glenton Davis is a business strategist of the Global Partner Marketing Channel and Programs at Microsoft.

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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

Freddy wrote: “My biggest AHA was really making sure I talked with the owners instead of going to ‘Marketing or IT’ I worked the [Well-Know Manufacturer] channel for 9 years and never once went to the owners first. In my space, that is our buyer and signer. But many salespeople have fear and lots of it.

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Move the Deal Episode 12: Growth for Both: Balancing Direct and Channel Sales with Michael DeRosa

Miller Heiman Group

In the latest episode of Move the Deal , host Greg Moore talks with Michael DeRosa, director of professional development at Travelers Insurance. With a distinguished career in the world in learning and development, DeRosa has a passion for training sellers to be their best. DeRosa trains underwriters in the U.S.

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Allego Customer Spotlight: Voya Delivers Personalized Sales Training and Onboarding

Allego

Hybrid work has disrupted traditional training and the financial services industry—with its emphasis on personal relationships—faced unique issues. As Voya’s one-person training team, Voya Financial ’s Jeff Lovanio has his work cut out for him. Allego: How did you get to be the person in charge of training and development at Voya?

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Keys to Creating a Successful Social Selling Strategy

Vengreso

As modern buyers have greater access to information, reviews, and solutions to their business challenges, much of the sales process has shifted to digital platforms. These tools allow B2B buyers to perform more research and move further along the buyer’s journey before engaging with a salesperson.