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Sales Managers: The Software Stack To Turbocharge Your Team in 2022

Gong.io

While the exact list depends on who you ask, the following (alphabetized) traits are all critical for a sales manager: Able to coach, analytical, available, confident, empathetic, good listener, innovative, leads by example, loyal, motivating, passionate, positive attitude, serves vs. dictates, strategic vision, strong communicator, and thoughtful.

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How to Motivate Sales Reps to Use Marketing Content

Allego

Marketing toiled over this content, so how can you motivate your sales team to use it? The report Getting Sellers Engaged: What Motivates Sellers to Use Your Content observed the behavior of more than 300 sales reps to gauge the impact of different introductions. How would I adjust the content to fit my buyers’ needs?

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What is Guided Selling & How Does it Work? 5 Best Software Tools

Hubspot Sales

We’ll also dive into a few guided selling examples, cover some software tools that can help, and finish off with guided selling best practices to get this most from this approach. If your brand can provide a streamlined and simple customer experience that gets buyers what they want, when they want it, they’re more likely to come back.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. It’s at least five times more expensive to bring in a new customer versus retaining an existing buyer. Creating a customer loyalty program to motivate repeat business is a solid step to boost up allegiance.

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How to know whether to use ideal customer profiles or buyer personas

PandaDoc

Due to the staggering number of new businesses and potential clients that inhabit the marketplace, companies must know the difference between ideal customer profiles (ICPs) and buyer personas, in order to craft the perfect strategy for using them. How to know whether to use ideal customer profiles or buyer personas. Understanding ICPs.

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Are Buyer Personas Sabotaging Your Sales?

Corporate Visions

The post Are Buyer Personas Sabotaging Your Sales? One of the most popular “best practices” in B2B sales and marketing is to create buyer personas. Typical buyer personas include a character sheet full of your prospects’ demographics, challenges, goals, and KPIs. Buyer Personas Don’t Create Urgency to Change.

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PowerViews with Tony Zambito: Buyer Predictability

Pointclear

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Understand the Buyer''s Backstory. Study Lead Behavior.

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