Partners in Excellence
MARCH 30, 2021
Through the entire buying cycle, we focus on value creation and articulation. Then finally, to get the deal, we discount! How do they view the value we created in the context of the deep discount to win the business? If they are so willing to discount, was the value they talked about real?”
Pipeliner
AUGUST 30, 2019
Six Ways to Commit “Suicide by Discount”. It’s often tempting to discount your way out of sales trouble, but sometimes you’re doing more harm than good. While discounting is sometimes necessary, it’s often the biggest mistake you can make. Full disclosure here: I’m highly biased against discounting.
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SBI
JULY 17, 2012
And that, all too often, is at the end of the buying cycle. You can win even when prospects engage with you late in the buying process if you play by these rules. When salespeople are invited to a discussion late in the buying cycle, rest assured that the prospect has already formed opinions shaped by what they’ve read or seen.
Zoominfo
SEPTEMBER 3, 2020
As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Aligning Sales and Marketing. Basic Steps.
Sales and Marketing Management
SEPTEMBER 26, 2018
According to Marketing Insider Group , 78 percent of U.S. And as a marketing professional, doesn’t it give you just a slight twinge of guilt?). . So, if both buyers and marketers alike are aware of this paradigm shift, why are we all still bombarded with spam and other offerings we simply aren’t interested in?
Partners in Excellence
DECEMBER 4, 2023
And, perhaps, that’s successful because customers are engaging us later and later in their buying cycles. ” And Price focused, “We’ll give you a deep discount.” ” And in a vibrant economy/market, things are great for the majority of participants.
Zoominfo
SEPTEMBER 3, 2020
As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. It’s all about appealing to their specific interests and needs.
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