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A Step-By-Step Guide to Setting Up a Successful Channel Strategy

Alice Heiman

Do you have a channel strategy in place? You may have channel partners as part of your go-to-market strategy, but do you have a strategy that includes how you will support your partners’ success? . I know our audience is excited to hear how to create or improve their channel program. Bruce Stuart, Partner at CHANNELCORP .

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Channel Partner Training Software: 5 Features to Consider

BrainShark

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to make it really easy for your channel partners to learn about your products as part of their daily workflow. The right channel partner training software can help with this.

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2021 Challenge:  Put a Little Beatles Into Your Selling!

Understanding the Sales Force

During the holiday break I was listening to the Beatles channel (18) on SiriusXM radio and it helped me to realize just how similar the Beatles are to selling! Their song-writing system was repeatable as they focused on their titles, beats per minute (BPM), choruses, rhythms and rhymes. Their songs were timeless.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Cold calling — or really any form of cold outreach. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. And what are one of the most difficult methods of lead generation?

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The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

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How to Leverage New Learning Channels for Client-Facing Professionals

Allego

But incremental learning, with real value, comes from more informal channels, when people are able to listen to and watch practical applications live and “in color.” One way that my firms leveraged informal learning and responded to the request for peer-to-peer engagement was with a daily report called the “High Five.”

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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

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