The Shifting Sands of Selling Tech
Sales and Marketing Management
FEBRUARY 22, 2021
The survivors learned to be scrappy, reprioritize on the fly and pay close attention to customer needs and motivations. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event. Still, virtual events were unchartered territory.
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