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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized. Insensitive personalization.

Marketing 206
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The Best 10 Web Chat Tools in 2019

Hubspot Sales

In this digital age, live chat has become ever popular, with many websites sporting live chat buttons in the bottom corner of their websites. Freshdesk takes an omnichannel approach to its software. Zendesk Chat is a customizable web chat tool that integrates directly with Zendesk and other popular software. Looking for more?

Tools 132
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Meet the Spiff Team: Chapter Seven

The Spiff Blog

After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. In his free time, Kevin loves to hike, bike, play sports and video games, and rockhound. Clay loves learning, being active, playing sports of any kind, new cooking experiments, sampling said experiments, and watching movies.

Meeting 72
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7 Ways to Personalize Your Email Outreach | With Examples

LinkedFusion

Email Outreach is an activity of generating and sending email marketing campaigns to the targeted individuals to persuade them to take positive action. Personalization based on technology Writing tailored emails based on a prospect’s website can be taken to the next level by looking into the software they’re using currently.

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7 Awesome Things Businesses Can Create in Excel

Hubspot Sales

Excel: the software that literally everyone totally knows how to use … according to their resumes. Excel is, first and foremost, a business software. The variety of the software’s potential applications is so wide that there may only be a handful of companies that use it the exact same way. How is Excel used in business?

Microsoft 102
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3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

Mereo

Every sports team has this unity — and B2B organizations also possess this culture and strategy. Yet, unlike college sports teams that consistently “bleed,” for example, green and gold — many organizations remain fragmented across organizational disciplines and / or geographies. We find community and purpose that lasts a lifetime.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise. Understanding this dictates what you do from a campaign standpoint, as well as the messaging you’re doing.