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How to Turn Canceled B2B Events Into Sales Opportunities

Hubspot Sales

For B2B brands, connecting on a personal level is crucial to turn prospects into clients. There are many reasons you might have to cancel your upcoming B2B events. There are many reasons you might have to cancel your upcoming B2B events. If you have to cancel an event, try not to panic or feel it’s the end of the world.

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COVID-19 churn prevention: Your customers are cutting costs. Don't just let them cancel.

Close.io

First, it’s important to remember that you can’t stop every customer from canceling your service or software. What do their marketing channels and social media look like? How are they handling sales prospects under these circumstances? Either way, they can downgrade instead of canceling. Offer to skip or postpone payment.

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2023 Leadership Playbook: Winning Hybrid Sales Strategies (With Examples)

Sales Hacker

Take Drift , for example, whose executive chairman David Cancel said, “One of the reasons we founded Drift in the first place was to build a new type of corporate America – one that values diversity and creates equity. Create a Slack channel for your team to celebrate the small wins and emphasize the positives. One easy fix?

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A Lesson on Being Decisive: COVID, Trade Shows, and Lead Generation in 2020

Sales 2.0

“I remember coming back from vacation and getting texts, all the trade shows had been canceled,” said Stephen Spiegel, CEO of CrewHu and a SalesRoads client. Stephen’s story isn’t just a one-off, but rather a singular example of stellar leadership responding decisively to crisis — and I have the data to prove it.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. Here are 30 examples of these valuable occurrences and where you can track them.

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Conferences and workshops are obviously being canceled, and the associated costs are significant. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1

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What Are Customer Touchpoints? (Plus How to Identify Them)

Nutshell

In other words, it takes more than an excellent product to get prospects to purchase from you. That’s why optimizing your customer touchpoints is more important than ever, ensuring that they pave the way for a frictionless journey for your prospects. These touchpoints happen in channels where customers find you, including: 1.