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How Risk Reversal Language Will Help You Accelerate Your Sales Cycle

Sales and Marketing Management

Have you ever been ready to pull the trigger on a purchase, but felt so uneasy about the decision that you decided to cancel it last minute? But your next major opportunity for improvement lies in soothing your prospect’s pre-purchase anxiety and mitigating their risk with a liberal use of “risk-reversal language.”. Think About It….

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Business as (Un)usual: Best Practices for Salespeople Amidst COVID-19

Sales and Marketing Management

Likewise, checking in with your existing customer base and referral partners in a time of crisis will demonstrate that you value their business as more than just a lucrative opportunity. Focus on the Opportunities. With many competitors failing to meet the current needs of their customers, there is the opportunity to gain ground.

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Bringing People Together Virtually During a Global Pandemic

Sales and Marketing Management

With the emergence of COVID-19, we saw events (both personal and professional) get canceled, we lost the comfort of seeing loved ones without worry and had to shift into a more secluded world by working remotely and upholding social distance. Marketers also need to think through creative ways of keeping their attendees engaged.

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Surviving Pandemics and Recessions with Outbound Marketing

Cience

CIENCE has worked with over 750 companies since 2017, and we believe everything is possible in sales when outbound marketing is part of the Go-to-Market strategy. Where challenges exist, the opportunity is around the corner. Let’s take a look at where, precisely, those challenges lie, and how we can turn them into opportunities.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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All That’s Changed Is Their Objectives

The Pipeline

The skill or opportunity is in knowing the most critical objectives a set of buyers may have at a given time. But the virus has created a rare commonality, causing the market to behave in a more monolithic fashion. It creates focus when the markets are calm, and all the more so in volatile times. Trickle Down.

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TSE 1149: The Power of "Cause Marketing"

Sales Evangelist

Supporting a cause as part of your business model can help you establish your brand and create a personality for your company, and “cause marketing” can draw customers who want to do business with you. A typical merchant services agreement is a three-year contract that has a $495 cancellation fee.