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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. It’s a solid marketing plan with an agile process approach.

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market.

Analytics 114
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Why Are You Still Using Your Old Playbooks?

Partners in Excellence

This weekend, late evening, I turned on the TV, paging through the channel guide. We have our classic, “marketing catches them/sales skins them” approach. Marketing creates awareness/demand, sales qualifies/closes. I realized, 90% of the content is repeats.

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What is Revenue Enablement?

Highspot

From better coaching to setting clear goals to even hiring the right people. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. How well do your sales, marketing, and customer support teams collaborate?

Revenue 52
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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

That’s why making full use of sales data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. Activity per sales rep There are few things you can control in business — and with a market in chaos, that list gets smaller still.