Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Data 130

Data Scale Lead Rank Marketing 130

Allego

NOVEMBER 17, 2022

But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. But when you need to build a partner channel from scratch—a “greenfield” or undeveloped channel—the challenge can feel overwhelming. Get Internal Teams Onboard.

Channels 105

Channels Scale Account Based Marketing SalesForce 105

SBI Growth

MARCH 15, 2019

As a sales leader, you are always looking for the most optimal route to your customers. When designed & executed correctly, channel partners provide your business an incredible amount of leverage. Correctly managed channel partners can help you expand into.

Channels 240

Channels Direct Mail Customer Telemarketing 240

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI Growth

SEPTEMBER 10, 2020

If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.

Channels 315

Channels Strategy B2B Data 315

Sales Hacker

APRIL 30, 2024

In this role he oversees all aspects of G2’s revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. 34:33 – Aligning multiple go-to-market motions across market segments. 46:18 – One thing that is working for Eric in go-to-market right now.

Enterprise 92

Enterprise Enterprise Scale Customer 92

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3. At HR Whiplash!,

Channels 100

Channels Hiring Scale Video 100

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 102

Top of Funnel Marketing Ideal Customer Profile Channels 102

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Today, we do the same for sales reps. We strongly recommend you go check it out!

Channels 187

Channels Face-to-face Video Hubspot 187

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Pipeliner

NOVEMBER 21, 2023

In a recent podcast episode, industry experts John Golden from Sales POP Online Sales Magazine and Pipeline CRM and Campbell Paton, co-founder and CEO of Store Lab , discussed the future of mobile commerce and the shift towards app commerce. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Channels 64

Channels Video Retention Advertising 64

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. That starts with going after the right accounts that match your ideal customer profile (ICP).

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

JUNE 26, 2020

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution? Let’s get into it!

Trends 160

Trends B2B Marketing Channels 160

Smooth Sale

DECEMBER 1, 2023

Photo by LeeRosario via Pixabay Attract the Right Job Or Clientele: How To Entice Your Automotive Customers Online Today, customers looking for vehicles for purchase or hire will do so by researching online first. Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online.

Automotive 110

Automotive Paid Content Customer Advertising 110

Allego

MAY 26, 2022

Channel sales are in the spotlight. Supply chain issues, global competition, workforce shortages, and rising customer expectations have pushed companies to look to partner ecosystems for solutions. Nancy was recently named to the CRN Women of the Channel list for 2022. Channel Partner Enablement Q&A With Nancy Sperry.

Channels 62

Channels Top of Funnel Lead Rank Face-to-face 62

BuzzBoard

MARCH 8, 2024

The Importance of a Comprehensive Small Business Marketing Strategy Mastering the art of a small business marketing strategy is critical for business growth and survival in today’s competitive marketplace. A comprehensive small business marketing strategy goes beyond traditional advertising.

Small Business 52

Small Business Small Business Marketing Customer 52

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Sales Hacker

SEPTEMBER 23, 2021

A channel partner is a company that sells products and services for a technology manufacturer or vendor. What is a channel partner? Channel partners basically onboard other people to sell your product for you. But by far, the option that could potentially bring you in the most sales is resellers and sales channel partners.

Channels 103

Channels Scale How To Commission 103

Alice Heiman

OCTOBER 11, 2022

Do you have a channel strategy in place? You may have channel partners as part of your go-to-market strategy, but do you have a strategy that includes how you will support your partners’ success? . I know our audience is excited to hear how to create or improve their channel program. Show Me the Money .

Channels 69

Channels Strategy Margin Ideal Customer Profile 69

Pipeliner

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. Another valuable application lies in chatbots and customer support.

Social Media 69

Social Media Media Customer Marketing 69

Smooth Sale

SEPTEMBER 16, 2022

Attract the Right Job Or Clientele: Create A Unique Place to Be in The Wine and Dine Industry. Your Unique Place to Be in The Wine and Dine Industry. A skilled winemaker can create unique and delicious wines that will attract customers, while a talented chef can prepare mouth-watering dishes that will keep them returning for more.

Industry 78

Industry Hiring Loyalty Trends 78

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Yet marketers often struggle with this crucial step. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Customer 196

Customer Consumer Channels Customer Service 196

Hubspot Sales

MAY 26, 2023

Building meaningful relationships in real estate is vital to converting them into loyal customers. Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. Leverage your network.

Real Estate 86

Real Estate Prospecting Ideal Customer Profile Social Media 86

Alice Heiman

NOVEMBER 29, 2022

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. His founder-led sales approach paid off as he uncovered more and better ways to address the market need. Watch the podcast below or on our YouTube channel. And then the pandemic hit.

Top of Funnel 131

Top of Funnel Company Lead Rank Trade Show 131

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Build your channel. We say yes! Let’s get into it!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Alice Heiman

SEPTEMBER 29, 2022

Do you have a channel strategy in place? You may have channel partners as part of your Go To Market Strategy, but do you have a strategy that includes how you will support your partners’ success? I’ve worked with many companies who sell through the channel and complain that their channel partners aren’t selling enough.

Channels 69

Channels Telecommunications Strategy Lead Rank 69

Nutshell

MARCH 25, 2024

Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. It’s where the rubber meets the road, and the initial relationship you’ve built with your customer before their purchase is put to the test. But there’s more to do.

Positioning 127

Positioning Customer Churn Face-to-face 127

Pipeliner

DECEMBER 10, 2023

In the ever-evolving digital landscape, content marketing has emerged as a powerful tool for businesses to connect with their target audience. However, effective content marketing requires a strategic approach and a deep understanding of your audience. Martin highlighted the importance of actively listening to customer feedback.

Marketing 64

Marketing Churn Social Media Promotion 64