Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Allego

MARCH 9, 2023

Today’s sales enablement market looks drastically different from the market of 10 years ago. This revelation caused the definition of sales enablement to change, led to a revolutionary new way of learning, and pushed the sales enablement market in a new direction. They need a comprehensive sales enablement platform.

Sales Enablement 62

Sales Enablement Industry Marketing Video 62

Sales and Marketing Management

DECEMBER 16, 2019

Author: John DiJulius The vast majority of business leaders will agree that customer service is critical to their success. However, most haven’t done what it takes to be a world-class customer service organization. . If the answer is a contact center supervisor or director of the customer service team, they’ve missed the mark. . .

Company 423

Company Customer Insurance Insurance 423

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Data 130

Data Scale Lead Rank Marketing 130

Hubspot Sales

NOVEMBER 9, 2020

This could look like a technology company selling marketing software to other companies and wholesalers selling products to supermarkets. While there are specific shared characteristics between all B2B sales, the industries they take place in require different levels of understanding and preparation on behalf of the salesperson.

Industry 112

Industry Buyer Persona Hubspot Retention 112

Vainu

FEBRUARY 10, 2021

Most of us use the industry data field in our CRM and marketing automation. We often create segments and lists by using that industry information as one of our search and B2B segmentation criteria. This post will cover how to use custom industry categories to create hyper targeted B2B segments. Let’s get to it.

Segment 71

Segment Industry B2B Customer 71

Hubspot Sales

FEBRUARY 12, 2024

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. And the cleaning industry definitely fits the bill. Differentiate yourself by offering discounted subscription cleans, eco-friendly detergent options, and winning customer service. ?

Industry 76

Industry Chemicals ROI Lead Rank 76

Smooth Sale

SEPTEMBER 27, 2021

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ When you get down to it, marketing is figuring out how to make more sales. For small business owners, strong marketing begins with examining the data that is already present. All Marketing is Not Equal.

Industry 78

Industry Lead Rank Strategy Marketing 78

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears. How To Identify Your Target Market.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. They can be instrumental in accelerating revenue generation and fostering customer relationships. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customer 120

Customer Face-to-face Margin Revenue 120

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Survey 130

Survey Prospecting Customer Face-to-face 130

BuzzBoard

MARCH 8, 2024

The Importance of a Comprehensive Small Business Marketing Strategy Mastering the art of a small business marketing strategy is critical for business growth and survival in today’s competitive marketplace. A comprehensive small business marketing strategy goes beyond traditional advertising.

Small Business 52

Small Business Small Business Marketing Customer 52

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Showpad

MAY 12, 2022

They designed new industry research methods that include both customers and sales reps. They overhauled their sales enablement platform, building resource hubs around specific industries. Building sales enablement—one industry at a time. Panasonic doesn’t just ship products to its customers and move on.

Industry 98

Industry Sales Enablement Hiring Telecommunications 98

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Hubspot Sales

NOVEMBER 20, 2023

But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. In this post, we’ll further explore the concept of using AI to sell into new industries and review five ways your sales team can leverage it. 5 Ways Your Team Can Use AI to Sell Into New Industries 1.

Industry 95

Industry Top of Funnel Decision Maker Demographics 95

Zoominfo

SEPTEMBER 5, 2023

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. With AI, teams can maximize speed and automation for competitive GTM strategies that are interactive and scalable.

Lead Rank 130

Lead Rank Data Marketing Segment 130

BuzzBoard

MARCH 7, 2024

Understanding the Significance of Customized Digital Marketing for Small Businesses Customized digital marketing is an innovative approach that tailors strategies to meet distinct small business objectives. This resulted in improved customer retention. The result is often measured growth and customer retention.

Case Study 52

Case Study Small Business Small Business Study 52

Pipeliner

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. Another valuable application lies in chatbots and customer support.

Social Media 69

Social Media Media Customer Marketing 69

Vainu

JULY 5, 2021

Using standard industry classifications for market segmentation is commonplace. Need to sell to the finance industry? Use SIC code 6199, and you'll quickly find a list of companies in that industry. However, traditional industry codes, like NAICS and SIC, have two major weaknesses: It’s B2B sales 101.

Segment 118

Segment Industry Examples B2B 118

Nutshell

SEPTEMBER 18, 2023

When you’re running a business, no matter which industry it’s in, the endgame is always sales and revenue. Your sales pipeline is the path your prospects take to becoming customers, and if you don’t monitor and optimize it, you’ll struggle to drive the sales you want. Well, that’s just what we’re going to discuss.

Lead Rank 62

Lead Rank Lead Scoring Industry Pipeline 62

Nutshell

SEPTEMBER 15, 2023

But maybe you’re unsure which tools are most useful to an industrial company like yours. On this page, we’ll go over six types of software for industrial companies. Customer relationship management (CRM) software One of the most essential tools for any business is a customer relationship management (CRM) platform.

Software 62

Software Software Industry Company 62

Nutshell

AUGUST 18, 2021

We wanted to showcase some of the ways our customers are expertly (and beautifully) using Nutshell Marketing to reach audiences and drive business! Our customers are crafting attractive and engaging outreach content, and are sharing their success stories with us–and we’d like to share them with you! Music Victoria.

Film 118

Film Marketing Travel Insurance 118

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? It’s about creating a lasting impression that will keep all your customers engaged with your products or services and coming back for more. With a little help from your CRM platform, personalized marketing practices can be expanded to even the largest customer databases. What is CRM?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Pipeliner

AUGUST 10, 2022

Do you have a new cannabis business and want to know how to give your customers the best experience possible? Do you want to know why customer experience is so important, especially in the cannabis industry? The customer experience can determine many different outcomes for a business, especially with a cannabis business.

Industry 52

Industry Customer Loyalty Customer Service 52

Smooth Sale

DECEMBER 1, 2023

Photo by LeeRosario via Pixabay Attract the Right Job Or Clientele: How To Entice Your Automotive Customers Online Today, customers looking for vehicles for purchase or hire will do so by researching online first. Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online.

Automotive 106

Automotive Paid Content Customer Advertising 106

Cincom Smart Selling

SEPTEMBER 20, 2023

This article explores insights from leading life, health and property and casualty insurance executives of their priorities, challenges and outlook on the future of customer communications and the impact of digital transformation. As science fiction writer William Gibson once famously said, “The future is here—but it’s not evenly distributed.”

Industry 62

Industry Insurance Insurance Webinar Metrics 62

Cincom Smart Selling

SEPTEMBER 20, 2023

This article explores insights from leading life, health and property and casualty insurance executives of their priorities, challenges and outlook on the future of customer communications and the impact of digital transformation. As science fiction writer William Gibson once famously said, “The future is here—but it’s not evenly distributed.”

Industry 62

Industry Insurance Insurance Webinar Metrics 62

BuzzBoard

APRIL 5, 2024

The Role of Niche Marketing Agencies in Distinguishing Service Contrary to popular belief, all digital marketing agencies aren’t cut from the same cloth. This generalized view undermines the extensive diversity in the industry, downplaying the unique expertise agencies bring to the table.

Small Business 98

Small Business Small Business Lead Rank Marketing 98

Emissary

SEPTEMBER 14, 2021

For marketers, this scenario means reconsidering how you measure sales enablement and who in your company has ownership of the process. Technology companies can and should be working to meet the ever-growing needs of the financial industry. Cloud computing offers several benefits that the financial industry is interested in.

Industry 52

Industry Marketing Scale Top of Funnel 52

Smooth Sale

JUNE 13, 2022

Attract the Right Job Or Clientele: Five Ways to Improve Efficiency in the Insurance Industry. Our collaborative blog provides insights into ‘Five ways to improve efficiency in the insurance industry.’ The insurance industry is a highly regulated and fragmented market. Routinely Review All Plans. Image credit.

Insurance 78

Insurance Insurance Industry Retention 78

BuzzBoard

MARCH 7, 2024

The Concept of Customized Digital Marketing for Small Businesses The advent of customized digital marketing for small businesses has drastically changed the way these enterprises engage with their target audience. Customized digital marketing uniquely stands out for its cost-effectiveness.

Small Business 52

Small Business Small Business Benefit Lead Generation 52

Nutshell

MARCH 25, 2024

Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. It’s where the rubber meets the road, and the initial relationship you’ve built with your customer before their purchase is put to the test. But there’s more to do.

Positioning 127

Positioning Customer Churn Face-to-face 127