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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . Probably not.

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The Phrase of the Year Is Seller Access

No More Cold Calling

Seller access is a newly popular term for an old problem—the struggle to bypass gatekeepers and get meetings with high-level decision makers. Are your buyers clamoring to talk to you? My phone rang off the hook the last half of 2020. Why the sudden interest in referral sales? A sudden decline in seller access. What’s old is new again.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Establishing a continuous flow of quality leads is a common challenge faced by small- and large-scale logistics companies. Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. Lead evaluation: not every lead is worth pursuing.

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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers.

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Increase LinkedIn Engagement by 86% in 2 Weeks (Case Study)

Sales Hacker

90 million senior-level professionals and 63 million decision makers now use LinkedIn, yet only 1% of LinkedIn users share content on a regular basis. We work with clients across a range of industries and company sizes that face this same problem, yet the solution is always the same. Let’s see how. What does that look like?

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What You Need to Know About Complex Sales

Gong.io

They involve more decision-makers and have larger values. But how do you handle multiple decision-makers? A complex or enterprise sale is a high-value deal that involves multiple decision-makers and a lengthy process. More decision-makers are involved. What is a complex sale? . before closing.

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How to be Effective with B2B Email Marketing in 2021?

Pipeliner

After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. All you need to know is the channels of communication for making the most out of your marketing campaigns. Yes, this is the quickest and most effective communication and data transmission channel?