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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19.

Trends 156
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Out-Of-The Box Strategies For Targeting Your Ideal Qualified Prospects

Sales Gravy

If You Don't Take Action, You Won't Get Results In this episode of the Sales Gravy Podcast, Jeb Blount and David Newman, author of Do It! Selling, discuss exactly how to connect and engage with decision makers and avoid the "middle management trap". Marketing and Do It! Stay put or go out and do something.

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6 steps to adapt effectively

Sales and Marketing Management

A survey of B2B sales operations by McKinsey & Company shows the pandemic has accelerated previous trends?—?omnichannel omnichannel selling, inside sales, tech-enabled selling and e-commerce. McKinsey & Company offers these steps for B2B sellers to pivot effectively. from all of your sales channels.

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What is the Most Valued Content for IT Decision Makers?

The ROI Guy

As a result of today’s more empowered buyer: SiriusDecisions reports that up to 67% of decision-makers already have a “clear picture” of the solution they want before Sales Reps are engaged. In IT decisions, business units, IT and finance are all heavily involved.

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Sales Talk for CEOs: Going from the Wild Wild West to Sales Structure with Michael Katz (S4Ep20)

Alice Heiman

Because Michael didn’t know sales his strategy took a unique approach and one that I often recommend for the early days. Michael soon hired a sales leader and looking back, what he realizes is that he waited too long to bring in sales enablement. 18:28] Fine-tuning the sales organization and aligning the different functions. [26:45]

Hiring 62
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10 Tips for building a stronger sales pipeline

SalesLoft

The sales pipeline is the lifeblood of every sales team, providing a visual representation of where all opportunities stand in the sales process. It gives sales reps and leaders insight into deal size, sales velocity, revenue forecasts, and more. a sales rep’s quota.

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Introducing a Better Go-to-Market Playbook

Zoominfo

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing 130