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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. In short, surprise incentive rewards are powerful because they’re universal.

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The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

Develop a Comprehensive Business Plan A comprehensive business plan is a crucial tool for any small business owner. Use customer relationship management (CRM) tools to track customer preferences and purchase history. Implement a loyalty program : Reward your loyal customers with exclusive offers, discounts, or incentives.

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A Guide to Building a Referral Network for Your SMB

Act!

That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. That’s because you don’t have to spend on expensive marketing channels, such as paid advertising and influencer collaborations. Make referring easy Recommending your brand to others should be straightforward.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Word-of-mouth marketing, on the other hand, refers to marketing initiatives that actively influence and encourage word-of-mouth discussions about your brand, company, or products. Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? The result?

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

What specific incentives do you offer, such as discounts or special offers? Find those who have already referred others. Consider the following tips: Leverage applications Survey tools Track data in your CRM Seeking referrals can be time consuming. Survey tools are great to gauge satisfaction. Help your customer help you.