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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

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Use Enablement Data to Boost Content Adoption by 40%

Highspot

Leverage data to gain insight into content usage, rep activity, and guidance efforts to help you manage your content more effectively and enhance its impact. Governing your content using data also ensures reps can easily find up-to-date, accurate resources. Here are tips to put an end to content chaos once and for all with analytics.

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Unlock Sales Potential with a Sales Training Strategy

Highspot

Achieving revenue targets can be tricky, and it’s tempting to overlook training. A sales training strategy is your blueprint to equip sales teams with the necessary skills and knowledge to excel. Get practical advice for developing an effective, modern sales training strategy.

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The Five Pillars of Pharmaceutical Sales Training Excellence

Mindtickle

With those unique circumstances in mind, the importance of effective sales training cannot be overstated. In this blog post, we’ll outline the unique challenges faced in pharmaceutical sales training and provide practical solutions. What are some challenges in pharmaceutical sales training?

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3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

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How to Support Data-Driven Enablement

Showpad

This time period coincides with the rise of data analytics and the belief that nearly all of an organization’s operations will be significantly improved if they are informed by insights that have been carefully harvested and meticulously analyzed. The root of data-driven sales enablement. Uncovering critical customer trends.

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7 Sales Training Tech Predictions for 2020

Allego

2020 is here and the new decade promises opportunity, growth, and innovation in the training technology ecosystem. Successful companies are integrating training—once a siloed function—into all aspects of their business. Training technology will be the enabler of this new approach. Integration of AI into Daily Functions.