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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

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Multiple Decision Makers? 5 Strategies for an Easier Sales Process

Hubspot Sales

Selling to businesses often means proving to multiple decision makers that your product can make their jobs more efficient, provide a significant return on investment ,and outdo competitors in functionality and price. The sales process can be long, tedious, and frustrating, no matter how innovative your product may be.

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Everything You Need to Know About Sales Collateral

Hubspot Sales

As a sales leader, you've probably wondered what impacts your prospects and potential customers. Well, content has become more important than ever for B2B buyers and decision-makers. Without rich content to complement their buyer’s journey, prospects and leads most likely won’t stick around to make a purchase.

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Email opens aren’t enough to measure prospect engagement

DocSend

How many times have you chased down an email open only to find out a prospect isn’t actually interested? We’ve all done it before: We’ve followed up with a prospect after they open our email, maybe even several times. The problem with chasing email opens is that so much of the internal decision-making process happens after that point.

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5 Deal Disasters to Avoid in Future Sales

Sales Hacker

Not involving the decision-maker. Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. Deals are 80% less likely to close when a decision-maker isn’t directly involved in the experience.?So How to prep and empower your team.

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These Stakeholders Can Sabotage Your Sale

SalesFuel

But, by being aware of what is driving these decision-makers, you can successfully counter their objections and win them over. 2 Types of Objectors Who Can Sabotage Your Sale One of the decision-makers that Frost highlights is the cost-conscious objector. This concern is followed by prospects not having enough budget.

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The Power of Sales Intelligence #2: Creating an Ideal Customer Profile

DiscoverOrg Sales

Historically, sales professionals and marketers spent a lot of time chasing down prospects with a scant probability of getting an appointment, let alone winning business. In this the step, decision makers that fit the ICP are identified. The first step in account-based marketing is to identify target accounts.