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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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Why, How, and When to Upskill Your Sales Team

Janek Performance Group

According to McKinsey’s 2021 Mind the [skills] gap , 87 percent of companies have or will have a skills gap. How to Upskill Your Sales Team Hiring Onboarding Enablement Sales coaching Sales training Of course, you can’t upskill new hires—at least not yet. Hand in hand with coaching is sales training. However, be proactive.

Hiring 62
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Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them)

Highspot

Unfortunately, there are some common prospecting mistakes that get in the way. But too many sellers go into a campaign blind, not using the tools at their disposal to identify decision makers, or the companies where their product or service would be a good fit. Or at least, that’s what it’s supposed to be.

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5 Ways AI Is Transforming Sales Enablement

Allego

This article originally appeared in Training Industry. Companies are just dipping their toes into this new technology pool, but those that do are seeing gains in productivity and revenue generation. Instead of spending weeks reviewing training content and developing quiz questions, the platform does it for you in just minutes.

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The Best Way To Generate New Leads

MTD Sales Training

My trainer was very diplomatic and said that, even though cold calling wasn’t the most efficient use of a salesperson’s time, you have to sometimes get hold of prospects some way or other, or your pipeline will be as empty as it possibly could be. Google yourself and your company now. Put your name and your company in a search engine.

Leads 197
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Do You Know How To Increase B2B Sales?

Smooth Sale

As a result, B2B companies don’t have to underrate the importance of building a robust sales strategy that targets high-value prospective clients and convinces them to transact with their brands. One proven way to avoid a sales mishap is to train your sales department and work with them to achieve common goals.

B2B 106
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Sales Training Tips for a High-Performing Sales Team

Highspot

Sales training can be like sailing the high seas – an always-on adventure where focus, navigation, and teamwork are vital. We’ve curated a collection of the best sales training tips so you can build a program that will put wind in your team’s sails to navigate an uncertain selling landscape and outperform every quarter.