article thumbnail

100 Years – Huzzah!

Sales and Marketing Management

100 of Sales & Marketing Management magazine. That life span is unheard of in this digital era and rare even in the halcyon days of print journalism. The magazine’s current publishing group, Mach 1 Business Media, began publishing Sales & Marketing Management in 2012. 1 of volume No. cash and non-cash.

Journal 149
article thumbnail

The Six Essentials of a Great Remote Work Culture

Zoominfo

Companies have to do the internal work of building great company culture and once that foundation is set, employer brand and recruitment marketing activities enhance a company’s employer image. Overall, the talent market seems to have adjusted well to the idea of working from home for at least part of the time.

Lead Rank 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hard for you to say you’re sorry?

Sales and Marketing Management

A study appearing in the February 2018 edition of the Journal of Business & Industrial Marketing was the first to prove its relevance in a B2B setting and provide a preliminary model for achieving the SRP with business customers (“The Service Recovery Paradox in B2B Relationships,” Hübner, et al). Compensation.

Loyalty 234
article thumbnail

Top 10 CMO Transformational Best Practices

SBI Growth

The CEO realized it was time to reinvent the Marketing organization. The key to marketing transformation is creating a measurable, customer-centric, market-driven organization. Are you contributing 30% of the revenue via marketing driven campaigns? Martyn is a board member for the Chief Marketing Officer Council.

article thumbnail

Five Bottom-Line Benefits for Incentive Compensation for Retailers

OpenSymmetry

One Wall Street Journal article reports that in 2014, the average turnover for part-time sales associates was 66%, while full-time was less at 27%, with the availability of benefits as the contributing factor to why full-time employees tend to stay. Enable agility to changing market conditions. Register for the Webinar today!

Retail 40
article thumbnail

Is Working From Home Inevitable or Overrated?

Sales and Marketing Management

That was one of those interesting things that was ‘proven wrong,’ but he may be proven right,” says Scott Galloway, an author, entrepreneur, podcaster and professor of marketing at NYU’s Stern School of Business. We would come to marvel at them, but they would serve no functional purpose in the future.

article thumbnail

Sales Faces a Hiring Crisis. How Should Leaders Respond?

Zoominfo

The Wall Street Journal notes that many companies are struggling to attract new sales reps, due in part to negative perceptions of sales as an industry. Acknowledge Industry Challenges Many organizations are struggling with the current recruitment landscape, which is very much a candidate-driven market.

Hiring 100