SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. This is where professional certification comes into play, serving as a significant differentiator that can set you apart from the competition.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

John Barrows

MAY 9, 2018

In my sales trainings I always ask reps what they think their #1 competitive differentiator is. If your team is your differentiator, do you think your competition is saying their team is terrible but their product is awesome? What do you think my #1 competitive differentiator is? Of course they do. My good looks?

Competition 78

Competition Ideal Customer Profile Case Study Marketo 78

Miller Heiman Group

APRIL 2, 2020

In our “ Customer Experience Best Practices Study ,” researchers from Miller Heiman Group explore the business case for investing in a customer experience strategy to drive revenue performance. In today’s competitive market, growth strategies based on low pricing or product innovations are not enough to create a lasting advantage.

Study 67

Study Customer Hiring Loyalty 67

Highspot

JANUARY 9, 2024

This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals. What Is B2B Sales Training? What is B2B Sales Training? What Does the B2B Sales Process Look Like?

B2B 52

B2B Training Top of Funnel B2C 52

Sales Hacker

NOVEMBER 11, 2020

What is Competitive Intelligence? Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. How to Get Started with Competitive Intelligence. Now they dominate larger markets as well.

Competition 98

Competition Advertising Advertising Hiring 98

Steven Rosen

JANUARY 14, 2024

Discover how to reframe the difficulty of execution as a competitive advantage. This actionable advice aims to help sales teams execute excellently and gain a competitive advantage. Reframe the difficulty of execution as a competitive advantage, as most people avoid doing the hard stuff. But why is execution so difficult?

Video 156

Video Competition Coaching Strategy 156

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

The Digital Sales Institute

JANUARY 18, 2021

Sales Training Programs Online. Sales training programs online could become the preferred delivery channel over the next few years. Online sales training has both advantages, disadvantages, and parity with the more traditional approach to upskilling salespeople. Sales Training Programs – Online.

Training 98

Training Hiring Remedy Video 98

Allego

FEBRUARY 28, 2024

Allego’s sales enablement platform empowers financial services firms to enhance sales effectiveness , improve employee productivity, and maintain regulatory compliance in a dynamic and competitive market environment. Manage Risk: Certify and achieve regulatory compliance to ensure consistent messaging and minimize risk.

Insurance 118

Insurance Insurance Face-to-face Banking 118

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

JANUARY 3, 2024

Read on to discover how reps can confidently approach each closing conversation with closing sales training that works. Sales leaders and reps can efficiently navigate this crucial stage of the sales process with ongoing coaching and training. Let’s explore the key benefits of developing a comprehensive sales training program.

Closing 52

Closing Training Lead Rank Negotiation 52

BuzzBoard

MARCH 4, 2024

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

Small Business 52

Small Business Small Business Marketing Webinar Metrics 52

BrainShark

SEPTEMBER 10, 2023

Reps need to know A LOT to be at their best in front of buyers, but has your sales training strategy kept up with the times? Many organizations’ sales training has grown stale by relying on old-school tactics, like on-site boot camps and long-winded presentations, causing information overload for new reps.

Training 62

Training Hiring Objections Coaching 62

BuzzBoard

APRIL 4, 2024

Understanding the Importance of Outsourcing Digital Marketing for Small Businesses Understanding how to outsource digital marketing for small businesses has become essential in today’s competitive landscape. Small businesses often lack the necessary resources to build an in-house marketing team.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Social Media 52

Selling Essentials RapidLearning Center

SEPTEMBER 28, 2022

What do you want out of your employee training programs? Maybe you should wonder instead what your employees want to get from training. Sure, you have organizational training goals you’d like to achieve. So what do employees want out of training? Staying competitive. Uh, wait a sec. Personalization.

Training 52

Training Study Competition Promotion 52

Appbuddy

JULY 7, 2022

It empowers businesses to target marketing campaigns, predict sales trends, and improve products and services over time. In a recent study by KPMG , 86 percent of respondents said they feel a growing concern about data privacy. Let’s dive into data privacy, why it’s important, and how to make it your competitive advantage.

Competition 52

Competition Data Government Policies 52

Anthony Cole Training

JANUARY 27, 2014

One of Objective Management Group’s (OMG) partners, Market Sense, in Austin, Texas, had an opportunity to work with 15 MBA students that had never sold. Over a 3-day period, they had to go door-to-door in the same market and sell an overpriced luxury item. 1 team had the strongest overall Desire and Commitment.

Case Study 185

Case Study Study Sales Talent Hiring 185

MTD Sales Training

JUNE 4, 2019

Many salespeople tell us that the way they differentiate themselves from their competition is by adding value to their products, in order for the customer to see why they are charging the price they are. Could your marketing department help the prospect find ideas on marketing themselves? Nothing wrong with this, of course.

Case Study 255

Case Study How To Discount Decision Maker 255

BuzzBoard

FEBRUARY 8, 2024

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. It demands the tactical use of digital marketing. Leading the way is Google’s Digital Marketing Course.

Small Business 52

Small Business Small Business Google Analytics Marketing 52

Janek Performance Group

SEPTEMBER 7, 2022

When considering in-house or outsourced sales training, the question is not, “which method is better?” Not every company is a good fit for partnering with a sales training organization. In this scenario, they might have minimal leads, and the founder can handle and close accounts, while they perfect their Go-to-Market strategy. .

Outsourcing Services 62

Outsourcing Services Sales Outsourcing Training Hiring 62

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales Hacker

DECEMBER 20, 2021

As a result, much of the evaluation, investment, and rollout of virtual training technology in 2020 was rushed, limited in scope, and poorly planned. Studies show that 80% of customers believe that the experience a company provides is just as important as its products or services. How to maximize customer training investment.

Maximizer 94

Maximizer Training Customer How To 94

Smooth Sale

FEBRUARY 14, 2024

Implement A Marketing Strategy You can’t launch a business and expect customers to find you. Therefore, you are going to want to implement a marketing strategy. Train Your Employees To ensure that your employees deliver well daily, train them well upfront. Admit to your business needs.

Company 117

Company Hiring How To Face-to-face 117

DiscoverOrg Sales

DECEMBER 4, 2017

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. As much as 80% of marketing content goes unused by salespeople. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Smooth Sale

JULY 11, 2022

Attract the Right Job Or Clientele: Are You Ready to Make Your Marketing Irresistible? Note: Karl Pontau provides today’s inspiring guest story , ‘Are you ready to make your marketing irresistible?’ Make Your Marketing Irresistible. Doing so is what’s going to differentiate your company from your competition.

Marketing 78

Marketing B2G Hiring B2C 78

Highspot

APRIL 14, 2023

Sales training programs that educate and prepare your team to anticipate rather than react to challenging sales situations is key. Every business needs to present what it’s selling as standing apart from the competition, but differentiating how you sell it is equally important.

Training 52

Training Scale How To Hiring 52

Highspot

APRIL 14, 2023

Sales training programs that educate and prepare your team to anticipate rather than react to challenging sales situations is key. Every business needs to present what it’s selling as standing apart from the competition, but differentiating how you sell it is equally important.

Training 52

Training Scale How To Hiring 52

Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. The benefits of this approach are almost too numerous to count. The Benefits of Upskilling.

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

Smooth Sale

MARCH 10, 2024

Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. One proven way to avoid a sales mishap is to train your sales department and work with them to achieve common goals. Buyers like to shop from businesses they know and trust.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Vengreso

AUGUST 1, 2023

Embarking on the journey of SaaS Sales Training can feel like navigating a labyrinth. The truth is, without proper SaaS sales training, scaling your software company becomes an uphill battle. Vengreso's transformation from sales training firm to influential SaaS enterprise is a testament to business evolution.

Training 40

Training Lead Rank Pivotal Hiring 40

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Smooth Sale

OCTOBER 10, 2022

Attract the Right Job Or Clientele: 11 Actionable Tips for Creating Growth-Focused SaaS Marketing Strategies. Gia Kessler provides our guest Blog, 11 Actionable Tips for Creating Growth-Focused SaaS Marketing Strategies. How can your SaaS brand survive an extremely competitive market? SaaS products are intangible.

Lead Rank 78

Lead Rank Lead Scoring Strategy Account Based Marketing 78

Allego

APRIL 30, 2024

This article originally appeared in Training Industry. In the competitive landscape of modern business, staying ahead requires more than just traditional sales tactics. Training Assessments: Generative AI sales enablement platforms can automatically build quizzes based on training videos and their transcripts.

Sales Enablement 62

Sales Enablement Lead Rank Lead Scoring Analytics 62

Sales Hacker

MAY 10, 2021

As a SaaS business owner, you know that the competition is intense. To create an effective and efficient sales funnel, your sales and customer support teams need to be well trained and in sync with each other. The feedback can be directly related to the sales process or product and is an excellent source of market intelligence.

Case Study 62

Case Study Study Top of Funnel Churn 62