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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201
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Why You Need Social Influencers

Sales and Marketing Management

Author: Jeff Epstein Social media influencers may be this year’s biggest marketing disruptors. B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? Consumers?—?and The answer isn’t complicated?—? and businesses?—?crave

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How to Align Marketing and Sales for Successful Sales Enablement

Allego

This article originally appeared in Marketing Toolbox. Sales enablement, the ongoing process of providing reps with the training, content, and tools they need to sell effectively, is often thought to be a function exclusively owned and operated by sales teams. But this isn’t true. As a result, content goes unused by salespeople.

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ZoomInfo’s Guide to SDR and AE Pairing

Zoominfo

AEs, on the other hand, focus on the first prospect meeting and then work the sales cycle until the first transaction takes place. This is different from the way a lot of other companies do it,” says Steve Bryerton, vice president of sales at ZoomInfo. “At Then, they needed to work the sales cycle and close them.

Outbound 130
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ZoomInfo’s Guide to SDR-AE Pairing & Alignment

Zoominfo

AEs, on the other hand, focus on the first prospect meeting and then work the sales cycle until the first transaction takes place. This is different from the way a lot of other companies do it,” says Steve Bryerton, vice president of sales at ZoomInfo. “At Then, they needed to work the sales cycle and close them.

Hiring 100
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How to Write Sales Emails People Want to Read

Highspot

We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email?

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Complete B2B Sales Guide for Modern Sellers

Vengreso

Also gone are the days when ideal customers from your target companies are knocking at your sales team’s doors in droves. Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers.

B2B 134