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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers.

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How to Build an SMB Prospecting List

BuzzBoard

However, one of the fundamental challenges faced by B2SMB organizations is identifying and reaching out to potential customers. So, let us discover the ins and outs of constructing a targeted SMB prospecting list, along with a set of actionable insights and strategies to enhance your sales efforts.

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Optimizing Social Media Profiles for Local SEO Visibility: A Complete Guide

BuzzBoard

For digital agencies selling to local businesses, mastering the art of optimizing social media profiles for local search presents a golden opportunity. This guide equips you with the knowledge and tools to help your clients dominate local search through strategic social media management and optimization.

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Introducing Workflows: The Data-Driven Automation Solution

Zoominfo

Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. But those campaigns are limited because a form-fill mechanism doesn’t provide targeted and specific information for each of those prospective customers. The permutations are infinite.

article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Create an ideal customer profile (ICP ) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers.

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The “It Factor” in Selling Is a Myth: How to Build a Team of Top Performers

Sales Hacker

Driven by the survey results, let’s dig into the importance of building an ideal rep profile (IRP) and why setting clear performance expectations is critical to seller success and hitting quota every quarter. What is an ideal rep profile (IRP)? On one side of the selling experience, there’s the buyer.

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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

Lead lists must be highly-targeted and aligned to the Decision Makers at companies as defined by an Ideal Customer Profile. We draw from our experiences generating qualified sales opportunities for more than 1,000 b2b customers (ranging from seed-stage startups to the biggest global enterprises).