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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?

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How to Develop Website Content Marketing that Drives Conversions

SalesFuel

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-time high. Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. Here are a few tips for creating content that will help drive sales.

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How Top Digital Marketing Methods Yield Holiday Sales Jackpot

SalesFuel

10% of consumers do most, if not all, holiday shopping before Halloween, and another 25% do so before Thanksgiving. It’s time to get the digital marketing methods your client plans to use this year in order. How Top Digital Marketing Methods Yield Holiday Sales Jackpot Why Prioritize Digital Ads This Holiday Shopping Season?

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This Effective Email Marketing Strategy Leads to Top Results

SalesFuel

The power of email marketing can’t be denied. By using effective email marketing strategies, of course. This Effective Email Marketing Strategy Leads to Top Results Personalization Personalization is often considered the most effective email marketing strategy out there. One is email segmentation.

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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce.

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How Breakthrough Content Marketing Programs Drive Higher SMB Profits

SalesFuel

Are your small to medium-sized business (SMB) clients worried about reaching their sales goals this year? It may be time to reexamine their content marketing approach. Here are some breakthrough content marketing programs to go over with them. Whether it’s a TV commercial or online video, these ads resonate well with consumers.

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3 Reasons to Normalize Your Data

Zoominfo

Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. What is data normalization?

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