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More Consumers are Watching FAST TV on Multiple Devices

SalesFuel

Consumers are turning their economic concern to their TV viewing habits. To save money, consumers are watching more FAST TV and investing less in paid TV subscriptions. In 2021, the average consumer had just two nonpaid video sources and seven paid sources. of consumers say they actively use FAST TV services.

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Fantastic Video Content Strategy Tips to Share with Clients

SalesFuel

2024 is a big year for digital video (CTV, social video and online video). Does your client have a video content strategy to help them make the most of digital video’s potential? But it has never made up more than 48% of annual TV/video ad share. Overall, digital video ad spend is expected to reach $62.9

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Advertisers Stand Out with Pioneering Influencer Marketing Campaigns

SalesFuel

According to a report by Influencer Intelligence , nearly 60% of consumers across the globe are active on social media. Here’s what your client should keep in mind when crafting influencer marketing campaigns. And they’re also likely to be influenced by influencer marketing campaigns. billion social media users.

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How to Develop Website Content Marketing that Drives Conversions

SalesFuel

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-time high. Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. Here are a few tips for creating content that will help drive sales.

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How Top Digital Marketing Methods Yield Holiday Sales Jackpot

SalesFuel

10% of consumers do most, if not all, holiday shopping before Halloween, and another 25% do so before Thanksgiving. It’s time to get the digital marketing methods your client plans to use this year in order. How Top Digital Marketing Methods Yield Holiday Sales Jackpot Why Prioritize Digital Ads This Holiday Shopping Season?

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Digital Marketing Investments to Fuel 2024 Business Growth

SalesFuel

Is your client trying to grow their business but they don’t know which digital marketing investments will make that happen? Digital Marketing Investments to Fuel 2024 Business Growth Digital Video According to a report by IAB , the digital media format that saw the strongest growth in 2023 was digital video.

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Top Audiences Respond to These Top Digital Marketing Techniques

SalesFuel

Here are a few digital marketing techniques to help you and your client achieve this goal. Top Audiences Respond to These Top Digital Marketing Techniques Why Digital Ads? For starters, let’s discuss why your client should focus on digital marketing techniques. 5% Ads on Apps (including videos, banner ads, etc.):