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Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

Allego

Sales operations, customer success , and product marketing are all instrumental in getting prospects to the finish line. Product marketing in particular plays a key role in converting prospects to customers. The Persistent Disconnect Between Sales and Marketing. Alignment has long been an issue for sales and marketing teams.

Pivotal 117
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5 Reasons Why Email Marketing is so Effective

Connext Digital

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective: 1.

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The CRO Revolution: Bridging the Sales and Marketing Divide

Pipeliner

Transforming Sales and Marketing Alignment: The Rise of the CRO In the ever-evolving landscape of business, the harmony between sales and marketing departments has been a long-sought-after goal. The CRO, as our guest Nathan Young , a seasoned marketing strategist, points out, is a pivotal figure in this transformation.

Marketing 111
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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

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Unlocking the Secrets of Digital Marketing (video)

Pipeliner

The Digital Scaling Myth Jacob Longoria shared eye-opening insights in a captivating discussion on scaling businesses through digital marketing. As an experienced Chief Marketing Officer, Jacob addressed a common myth. We delved into content’s pivotal role in scaling businesses. He is CSMO at Pipeliner CRM.

Scale 52
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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture.

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Are You Obsessing Over the Wrong Outbound Marketing Elements?

Sales and Marketing Management

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. Yes, speed can be important, but rapid, erratic pivoting can lead to confusing messaging and conflicting verbiage.

Outbound 177