Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 59

Marketing Segment Lead Rank SalesForce 59

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront. Email marketing works well for almost every part of the funnel.

Top of Funnel 185

Top of Funnel Social Media Funnel Comparison 185

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

DiscoverOrg Sales

JULY 19, 2017

There are parts of the job that marketers can perform on autopilot, but data management – enriching and cleansing data – has never been been one of them. When bad data ruins a company’s reputation and lands a domain on blacklists, marketers put growth for the entire company in jeopardy. That’s changing.

Marketo 174

Marketo Data Tools Account Based Marketing 174

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Hubspot Sales

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. Use segments.

Data 94

Data Segment Email Marketing Webinar Metrics 94

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Outbound leads can be: MQLs (marketing qualified leads) : Leads who have interacted with your brand in a way that suggests they are open to making a purchase and choosing your product.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 100

Email Marketing Campaigns Data Marketing 100

Vendor Neutral

NOVEMBER 1, 2023

Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets REGISTER NOW Let’s Talk Sales Execution, Buyer Relevant Content, the Risk and Reward “Forrester Research has found that 89% of B2B buyers say receiving relevant content at each buying stage is important or very important.”

Scale 52

Scale Marketing Health Care Analytics 52

Vengreso

DECEMBER 4, 2020

Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. However, with so many sales prospecting tools out there, how do you know which ones are worth your time and money? Now let’s dive into sales prospecting tools. What are Sales Prospecting Tools?

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Nutshell

DECEMBER 21, 2020

Can you rely on your email marketing platform to do the job of a CRM ? . Email marketing software offers users a basic way to manage their database of contacts, which makes it extremely valuable to new businesses. Today, we’ll uncover how five of the leading email marketing providers stack up when it comes to contact management.

Lead Rank 62

Lead Rank Lead Scoring Email Marketing CRM 62

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Janek Performance Group

JULY 19, 2023

‍The success of any business largely depends on the ability of sales and marketing teams to work together effectively. This connection must be deeper than the marketing department providing sales reps with brochures and PDF attachments. Marketing can help sales reps understand their target market and ideal customer profile.

Quota 62

Quota Ideal Customer Profile Marketing Collateral 62

SugarCRM

MAY 28, 2024

Closely paying attention to your customer lifecycle allows you to better prepare and coordinate your sales, marketing, and service teams and empower them to turn one-time customers into returning customers. Of course, paying attention to your customer lifecycle is not enough.

Ideal Customer Profile 26

Ideal Customer Profile Customer Marketing Loyalty 26

Pipeliner

DECEMBER 19, 2022

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.

Analytics 52

Analytics Marketing Apparel Social Media 52

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Of course, these are just the basics. To do this, use the subreddit search tool. Keep reading!

Research 159

Research Marketing GoldMine Social Media 159

Pointclear

NOVEMBER 8, 2017

TARGET, SEGMENT AND TEST: How often does your team analyze lists? See this article for how to segment and test your list (in this article there is a link to a 10-page whitepaper that digs deeper into the subject). RESEARCH: Are folks responsible for reaching out to your market knowledgeable and prepared for quality conversation?

Lead Generation 315

Lead Generation Outsourcing Services Sales Qualified Lead Lead Rank 315

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. . I oversee global marketing for all of our business.

Lead Rank 98

Lead Rank Industry Lead Scoring Leads 98

PandaDoc

JUNE 24, 2021

On Episode 3 of the Customer engagement lab podcast , hosts Patrick and Travis spoke with Will Allred , the co-founder of Lavender , to discuss email outreach tools and how to improve your overall outreach game. For example, a company that sells bath lifts may market toward elderly customers and to customers with disabilities.

Tools 52

Tools Segment Video Education 52

Close.io

AUGUST 20, 2019

For all the email marketing haters out there, it's worth noting that recent stats show the ROI on email can be up to 4,400%. Of course, you can only expect such great results if your subscribers are actually receiving interesting content, and that's not always the case. Segment, segment, segment. Let's dive in.

Segment 155

Segment Campaigns Demographics Policies 155

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? This is what happens when you don’t segment campaigns. Job functions. Management levels. Industries.

Top of Funnel 233

Top of Funnel Campaigns Scale Buyer Persona 233

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. And if you have a course, your third email could be an introduction to that course.

Campaigns 115

Campaigns Top of Funnel Email Marketing Lead Nurturing 115

Fill the Funnel

MAY 26, 2014

Is it time to upgrade your online meeting tools and capabilities? The most popular tool has been GoToMeeting , developed in July 2004 by the Online Services division of Citrix in Santa Barbara, California, using the remote access and screen sharing technology from GoToMyPC and GoToAssist to allow web conferencing.

Webinar Metrics 118

Webinar Metrics Tools Skype Google 118

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Janek Performance Group

DECEMBER 5, 2023

Additionally, AI can generate personalized email and marketing campaigns that are more likely to covert. It can assess their markets and verticals, and it can even mirror their company’s language. Of course, sales organizations have always solicited and monitored feedback. Marketers know marketing, but sellers know customers.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. B2B Streaming Intent Data: The Future Of Sales And Marketing.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Janek Performance Group

APRIL 2, 2024

Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. Here, we’ll go micro and explore the key metrics, methodologies, and tools for evaluating your business development strategy. Of course, these should include a mix of channels and be spaced over time.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Highspot

MAY 30, 2024

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. When all revenue teams–from sales and marketing to product and customer success–are in sync, they can better understand customer preferences, quickly adapt to trends, and rapidly close deals.

Revenue 52

Revenue Strategy Face-to-face Buyer Persona 52

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. B2B Streaming Intent Data: The Future Of Sales And Marketing.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Allego

JANUARY 18, 2024

Sales enablement managers are involved in new hire onboarding , sales training , sales content management , and implementing cutting-edge tools and software. Watch Now 22 GPTs for Sales Enablement GPTs for Revenue Enablement All-encompassing GPTs to help with revenue enablement , sales enablement management, and go-to-market strategy.

Sales Enablement 71

Sales Enablement Hiring Customer Webinar Metrics 71

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. As price sensitivity rises, disposable income drops, and a recession looms, it’s never been harder for SaaS companies to make accurate forecasts and plot their forward course. Lead generation has become more difficult post-COVID.

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

Sales and Marketing Management

SEPTEMBER 23, 2020

Keep in mind that the pipeline is built by both Sales and Marketing personnel. These figures will vary depending on the markets you serve, but this provides a good starting point. Happy customers also provide positive testimonials that can be leveraged as marketing tools to gain new customers (see point 5 below).

Pipeline 177

Pipeline Lead Rank Lead Scoring Hiring 177

Miller Heiman Group

MARCH 13, 2019

Sales enablement services typically consist of an expansive collection of training, tools and content. Instead of marketing, training, sales ops, front-line managers and legal all creating and maintaining their own enablement services, you need to eliminate the silos. Coordinate Your Sales Enablement Services.

Sales Enablement 107

Sales Enablement Course Scale Sales Technology 107

BuzzBoard

OCTOBER 3, 2023

When your customers are savvy, discerning, and constantly bombarded with a barrage of sales pitches and marketing messages, how do you plan to stand out in this crowded digital arena? Even so, we see sales reps struggle with nurturing, qualifying, and converting leads, achieving sales-marketing coordination and building trust with prospects.

Lead Rank 105

Lead Rank Scale Sales Qualified Lead Demographics 105

Pipeliner

MARCH 29, 2022

Such tools help to collect information about potential customers and turn them into loyal customers. We will explain everything in simple words so that even marketing novices can understand all aspects. It starts with building a user base and then, creating a marketing strategy to communicate with them.

Lead Generation 94

Lead Generation Demand Generation Agencies Outsourcing Services Software 94