Trending Articles

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Unleashing AI in a 124-Year-Old Company

Steven Rosen

In this episode of the Sales Leadership Awakening Podcast, Rob Ulsh , VP of Dealer and International Sales for Great Dane, discusses the use of AI in sales leadership. He shares his awakening moment as a leader during the COVID-19 pandemic and how he embraced AI to adapt to the changing landscape. He also explores the practical applications of AI in sales, including prospecting, customer retention, and pre-call planning. “AI is a featured benefit that you can interact with, and it will ac

Company 296
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Cultivating Business Acumen as a Sales Superpower

Anthony Cole Training

Business or sales acumen is the ability to connect with prospects and clients on a deeper level by understanding their unique problems, anticipating their needs, and leveraging knowledge of their business and industry to recommend the best possible solution — regardless of whether or not it results in a closed deal.

Industry 211
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Your Buyers are Evolving: Here’s How to Get Ahead

SBI Growth

The buying environment faced by many sellers today is volatile: it almost seems as if the once-reliable commercial approaches no longer apply. But for CEOs and GTM leaders looking to capture the immense growth potential in 2024, it’s time for them to consider a revolution in how their companies approach their customers' shifting concerns and expectations.

Buyer 194
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3 Ways CSOs Can Partner with Marketing to Accelerate Sales Performance

Sales and Marketing Management

Organizations that focus sales and marketing collaboration efforts around creating a customer engagement strategy will enable strong, purposeful growth without needing to collaborate across every initiative. The post 3 Ways CSOs Can Partner with Marketing to Accelerate Sales Performance appeared first on Sales & Marketing Management.

Marketing 156
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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How to Help Your Sales Team Give More Impactful Product Demos

Force Management

The product demo is an important part of any sales process, but they can also be a tricky stage to navigate while maintaining a value selling approach. We often advocate for sellers to move away from the 'features and functions' conversation in favor of discussing business problems and solutions. The demo is a time to discuss both. That can be a difficult balance to strike, especially when selling complex technical solutions.

How To 110

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Relationship Selling Begins with Asking the Right Questions

Anthony Cole Training

According to the 2023 Edelman Trust Barometer, “Only 59% percent of the 32,000 global respondents to the firm’s 23rd annual trust and credibility survey trust financial services to do what is right, compared to 75% who trust technology and 71% who trust education and food & beverage companies — the top 3 most trusted industries. In the United States, 57% of consumers trust financial services, an increase of 9 percentage points over 2022 findings.

Survey 253
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4 Common Pitfalls of Marketing Campaign Models

SBI Growth

CMOs and their marketing teams utilize numerous resources and talent to ensure their campaigns perform well. But thorough preparation is just half the story: CMOs often struggle to drive the execution successfully, resulting in lesser impact and weaker ROI. With resources and strategic value at stake, avoiding common pitfalls while designing campaign models would go a long way in maximizing returns down the road.

Campaigns 177
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How To Simplify Marketing to Strengthen Your Business

Sales and Marketing Management

Simplifying your marketing approach can save you time and money while also making it more effective. Here are some practical tips to streamline your marketing and free yourself up to focus on what you do best. The post How To Simplify Marketing to Strengthen Your Business appeared first on Sales & Marketing Management.

Marketing 156
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5 Productive Lead Sources for Fast Revenue

The Center for Sales Strategy

As a sales manager, you know the frustration of watching your pipeline slow down to a trickle. When you need a boost of new opportunities to drive revenue quickly, it's time to look beyond your typical marketing channels. Here are five lead sources offering a "short route to revenue" to help fill your funnel quickly.

Revenue 117
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Are You a Five-Star Sales Leader?

Steven Rosen

After over 30 years of sales leadership experience, I have learned that becoming a STAR sales leader requires mastering several key skills. These skills drive results and foster a culture of excellence and growth within the team. Here are the five essential skills every STAR sales leader must master to stand out and lead their teams to success. As you read, rate yourself on each skill and list your areas for development to become a true STAR sales leader.

Hiring 156
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Successful Company Retreats Focus On the Team

Smooth Sale

Photo by GDJ via Pixabay Attract the Right Job Or Clientele: Successful Company Retreats Focus On the Team Now and then, it’s a good idea to stop and pause your business’s usual activities and take the time to reflect on your progress and your goals. Company retreats can be a great way to do that, but they need a plan. Our collaborative blog offers insights on successful company retreats focusing on the team for you to consider including in your plan for your company retreat.

Company 91
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What Our Leaders “Owe” Us

Partners in Excellence

As individual contributors, we are conditioned to think about what we owe our managers and leaders. Are we getting all our tasks done–making the calls, doing the outreach, meeting with customers, progressing deals, keeping our reporting updated. We are conditioned to think about hitting our goals and numbers, keeping our performance up, perhaps to keep our managers off our backs.

Maximizer 127
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Here's A More Effective Way To Get A Sales Referral

SalesFuel

Salespeople report that only 30% of their clients and prospects have given them a sales referral in the past year, according to SalesFuel’s Voice of the Sales Rep study. This low percentage reveals a real opportunity for sellers to boost referrals and increase revenue. Getting A Sales Referral Is A Challenge For Sellers Despite the value that referrals bring, sellers are clearly not taking advantage of this powerful business generator.

Referrals 119
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Clutch Ranks SocialSellinator As An Industry Game-Changer

SocialSellinator

Nowadays, ensuring your business’ online visibility is a must, especially considering how saturated and competitive markets have become. Search engine optimization is one of the best ways to stand out and make sure consumers are able to find your brand.

Industry 104
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Mastering Sales Leadership Through Preparation and Authenticity

Steven Rosen

In this article, Margo Edris delves into her winning strategy for coaching conversations, stressing the significance of meticulous preparation. Her emphasis on thorough readiness underscores its pivotal role in achieving success. She shares practical tips on time management, utilizing short meetings and communication tools to optimize efficiency and collaboration within her team.

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Seven Things That Could Be Hampering Your Business Success Right Now

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Seven Things That Could Be Hampering Your Business Success Right Now When you run a business, you must remove all barriers to your company’s success. But how can you do that if you don’t know what you are doing wrong and what’s hampering your progress? You can’t. Our collaborative blog offers insights into seven things that could be hampering your business success right now.

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Problem-Market Fit….

Partners in Excellence

We, including me, have always focused much of our product development and GTM strategies around the concept of “Product-Market Fit.” Suddenly, I realized there is a much better way to look at this. The challenge with the concept of Product-Market fit is that it biases the way we look at things. As a result, it biases the solutions we create, the way we bring them and present them to market, and how we position ourselves in the markets.

Marketing 108
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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Top Successful Sales Techniques: Be on Time

SalesFuel

One of the senior salespeople I’ve worked with declared that if he is EVER late for an appointment: “Just call the State Patrol because I’ve had an accident.” For salespeople, the concept of being on time does not rank up there with the secrets of the pyramids. It’s just common sense. However, when you consider successful sales techniques, it does ranks number one in showing respect for your customer.

Hiring 106
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What’s Behind Dismal Disney Earnings? 

Grant Cardone

The most magical place on earth might need to curb its reliance on cheap tricks. The latest Disney earnings report revealed that their parks sector… Hasn’t been growing as much as the company’s analysts initially predicted. Parks Sector Darkens Disney Earnings During the company’s fiscal Q2 report… Disney’s earnings revealed a mixed bag, to say […] The post What’s Behind Dismal Disney Earnings?

Report 98
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(4:32 Video) “Mastering Sales Leadership Through Preparation and Authenticity”

Steven Rosen

In this article, Margo Edris delves into her winning strategy for coaching conversations, stressing the significance of meticulous preparation. Her emphasis on thorough readiness underscores its pivotal role in achieving success. She shares practical tips on time management, utilizing short meetings and communication tools to optimize efficiency and collaboration within her team.

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How to Market Like A Big Business On A Small Budget

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How to Market Like A Big Business On A Small Budget Scaling the marketing mountain might seem like a task reserved for the giants in the business world, but hey, even the underdogs have their days of glory. Fear not if your budget reads more like a grocery list than a corporate expense report!

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

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“Why I’m So Interested In Selling,” George Bronten

Partners in Excellence

Preface : George Bronten and I have been friends for years. I first met him because I was intrigued by the capabilities of Membrain. It’s one of the most interesting technologies, I’ve seen. I think George and I recognized similar passions with technology, business and selling. Since that introductory meeting, we continue to have conversations about the state of our profession and its future.

Vendor 95
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Enhancing Sales Collateral Quality to Boost Conversions

The Center for Sales Strategy

Are your sales reps dissatisfied with the quality of your company's sales collateral? You're not alone —the Media Sales Report found that 46% of salespeople are "not sure" or "dissatisfied" with their collateral materials. This is a major missed opportunity, as high-quality sales collateral plays a crucial role in driving conversions.

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Walmart Earnings Are BOOMING While Other Stores Fail

Grant Cardone

With stores struggling to win back customers during an era of high prices and shrinkflation… one retailer is thriving while the rest struggle. Walmart earnings reveal that all of the investments the company has been developing… Have been paying off in huge ways. What’s Going Right For Walmart’s Earnings More and more shoppers are seeking […] The post Walmart Earnings Are BOOMING While Other Stores Fail appeared first on GCTV.

Retail 94
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5 Top Ideas for How to Improve Productivity

SalesFuel

To retain your marketplace position as an industry leader, you must focus constantly on how to improve productivity. Managers typically expect their team members to work more efficiently. To be truly effective, managers should first objectively analyze their own activity and appropriately adjust strategy. 5 Top Ideas for How to Improve Productivity Improve Thought Leadership Much of the typical focus on productivity involves managers developing ways for their team members to work better together

How To 99
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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Six Strategies for Jumpstarting Your Small Business’s Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Six Strategies To Jumpstart Your Small Business for Growth Starting a small business is a wild ride—it’s thrilling, unpredictable, and packed with ups and downs. Whether creating a fantastic new product or launching a service that will wow the world, the path to business success requires a mix of intelligent moves and solid planning.

Strategy 101
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You Built It, Now Here’s Why They’re (Not) Coming

Membrain

In the 1989 movie, Field of Dreams, the main character hears a whisper that tells him if he builds it, “he will come.” It turns out to be true. This phrase has become popularized in business as “If you build it, they will come.” Meaning that if you build your product, venue, or solution, the customers will show up.

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The 90-Day Rule: Optimizing Your Entire Sales Process

The Center for Sales Strategy

Even when you are excellent at closing a sale, your numbers can be down due to natural ebbs and flows in the economy or product demand. But there are other reasons why you might not see the sales you want and deserve: you might not be doing your homework. We get it; not everything your sales team does results in sales. And that’s okay, as long as you are prepping for future sales.