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How Tech Can Improve Your B2B Customer Service

Pipeliner

Technology has revolutionized customer service. Businesses can use many technologies to engage with customers and fulfill their requests. New technologies are emerging that will transform the way companies deliver customer service in the years to come. Why You Need Tech for B2B Customer Service.

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot Sales

Ultimately, by leveraging free or affordable call tracking tools, sales teams can better cater their calls to prospects, while also helping their businesses gain valuable, data-driven insights into which campaigns are primed for customer engagement. Price: Free trial is available. Price: Lite is free. Pro is $899 per year.

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Ensuring data quality and accuracy in CRM software

Nutshell

Unreliable or poor-quality data can lead to impractical, poorly developed sales, marketing, and customer service strategies. While low-quality data can potentially wreak havoc on your business, high-quality customer data can do wonders for multiple areas of your business. Customer data should always be up-to-date and timely.

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How to Maximize CRM Return on Investment

Pipeline

Scott Edinger also claims a similar result in Harvard Business Review : “In my work with clients, when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%. ” If the failure rate is that high, how can businesses achieve any return on investment (ROI) of their CRM? times more than the $5.60

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Using Machine Learning for CRM

Nutshell

Your CRM is a treasure trove of information waiting to be used to enhance your sales, marketing, and customer service efforts. There’s a lot you can do with your CRM and customer data, but you can get even more from your data, by incorporating machine learning tools into your processes. What is machine learning?

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What is Data Normalization & Why Should You Care?

Zoominfo

But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. General examples include job title, job function, company name, industry, state, country, etc. You sell into a number of industries but predominantly serve the financial service professionals.

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