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The Beginner’s Guide to Referral Marketing

Zoominfo

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral ( source ). It’s common for companies to have a system in place to encourage referrals.

Referrals 130
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Leveraging Customer Feedback Loops for Enhanced Understanding of Customer Needs

Act!

Use a CRM to track customer behavior One of the best ways to collect and interpret user feedback is to use an integrated customer relationship management (CRM) solution that provides a 360-degree view of customer interactions with your company and helps you make data-driven decisions.

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Selling Innovation in a Slow Economy

Janek Performance Group

Inadequate technology and resources: Sales teams need access to the right tools and resources to be effective, such as customer relationship management (CRM) systems, sales enablement software, and market intelligence data. Inadequate motivation and incentives: Sales teams need to be motivated and incentivized to perform at their best.

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Straight Commission Can Deliver Twisted Results

The Pipeline

But we quickly realized these goals were tough to achieve when our account, sales, and media teams each had their own compensation system and culture. Our previous system, which was more commission-based, had stood in the way of how people really wanted to work. Focus equally on retaining on-target customers and acquiring new ones.

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10 Ways to Keep Your Sales Team Motivated Through The End of Summer

Hubspot Sales

Warmer months mean more distractions, and with key decision makers on vacation, a potential drop in leads. With key decision makers vacationing, their schedule is typically slower, and learning new techniques helps them override low motivation. Limit the cost to 5% of an incentive budget. Implement a SPIFF.

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A Salesperson's Wishes from Marketing

Pointclear

When we look at a new CRM system (I refuse to use the one we have because it is so time consuming), can you have some of the users look at it first, and can we have some say in how it is set up, etc.? The sales stages in the CRM system are nuts. This doesn’t have to do with marketing, but why does management cap my incentive system?

Marketing 221
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Your Sales Kick-Off Meetings Are a Waste of Time!

Igniting Sales Transformation

Trusted advisor defines the salesperson who has exceptional, targeted knowledge about specific business problems that decision makers in certain roles and industries face. The activity KPI’s we set today, which incent the wrong behavior? The skills that decision makers expect of them. Lack of training?

Meeting 130