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Six People You Should Invite to Your Incentive Compensation Planning Party

Xactly

You may feel we’re being a bit too generous here with the word “party,” but considering how much we love flawless incentive compensation, we think a celebratory vibe is just what your planning committee really needs. That, and a few other things: probably snacks, definitely the right guest list. View Webinar.

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The MBO Bonus – Definition, Tips, and Considerations

Xactly

Definition of MBO Bonus. These bonuses pay employees based on individual tasks and thus, are highly motivating incentives. The saying “when you try and do everything, you do nothing” definitely rings true in this case. While the examples above center around sales primarily, MBO bonuses can work for any employee in any industry.

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Trends in.Luxury

Sales and Marketing Management

In incentive programs, luxury is relative. It is precisely because incentive program participants set their own definition of luxury that it is wise for program sponsors to feature a broad range of non-cash options. Contact Seiko Corporate Sales & Incentives at 201-252-8978 or visit seikousa.com.

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Sales Enablement Defined

Sales and Marketing Management

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. My definition follows, along with the reasons for it and application of it. Numerous definitions exist.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

This kind of content positions you as a thought leader in a given field or industry, does not contain a sales pitch, and should never mention your company or brand except as the source of the content. Contributing high-quality content to industry websites should be an integral part of your product-agnostic content strategy.

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100 Years – Huzzah!

Sales and Marketing Management

Non-cash or “branded currency” is definitely something that wasn’t a focal point in this magazine’s early years. Today, gift cards are the most commonly used incentive (outside of cash) to drive performance and to reward top performers. Our “Trends In.”

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Should I Use a Tech-Specific CRM or a General-Purpose One?

Nutshell

Two of the main types of CRMs are industry-specific and general-purpose CRMs. This type of CRM will be equipped to meet the unique needs of businesses in the tech industry. A general-purpose CRM works equally well for companies across all different industries. Well, it comes down to industry-specific preferences.

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