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A Foolproof Framework for Better Incentive Communication

The Spiff Blog

Reps spend just 33% of their day talking to prospects, while the rest is devoted to internal or administrative tasks ( source ). The only remedy is a formal incentive communication strategy. Document your current sales compensation processes. Refine your documentation and communication channels. Let’s dive in!

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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

A Marketing Productivity Benchmark identifies gaps in the marketing execution and prioritizes remedies. Process & documentation review (internal & external content). Customer & prospect interviews (inc. Conduct the marketing benchmark and prioritize the remediation actions. What does it mean to use an MPB?

Marketing 308
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Keeping Score: How to Use Sales Enablement Intelligence to Prove ROI

Allego

Sales analytics can remedy that. In other words, in addition to documenting which player scored the most points or got the most rebounds in a particular game, you can gauge which players are the most consistent scorers and rebounders over the course of a season. . > > Rep call performance: rep-to-prospect speech. >

Lead Rank 118
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Introducing Asset Hub: The First Sales Content Manager Built for Sales

Mindtickle

Sure, brochures and slides are really helpful – especially when contextualized to each selling situation, but reps also need easy-to-consume, just-in-time training as well, and more than just a Word document or Excel spreadsheet. If she wants to succeed, she needs more than a few marketing assets and some documents to read.

Remedy 105
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How to Build a Sales Process: The Complete Guide

Nutshell

A sales process is a set of repeatable steps that your sales team takes to convert prospects into customers. Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel. It is best practice to target your ideal buyer persona throughout prospecting efforts.

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The 5 Most Common Types of Sales Enablement Content for Remote Selling [HubSpot Research]

Hubspot Sales

Email templates help remedy the uncertainty and inefficiency that stem from aimless guesswork when trying to initiate, manage, and close deals. They offer another degree of cohesion to your sales efforts — ensuring that your communication with prospects is well-tested and consistently effective. Image Source: HubSpot. Call Scripts.

Hubspot 94
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7 Types of Sales Analysis & the Reports to Create With Them

Hubspot Sales

Your sales reps have a deep knowledge of how prospects can leverage your product, and they can craft customized plans about the best ways to do so. When it comes down to it, those are the only reasons prospects actually need reps. Are there specific features prospects always go crazy for, or competitors you consistently lose to?

Analysis 113