Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line
Zoominfo
MARCH 24, 2021
Most sales’ salaries are commission-based, so anything that makes it more difficult to sell will impact the team’s morale. For instance, the CEO who downloads your whitepaper might not appreciate getting an email notification to download the same document. Sales reps’ morale dips and frustration peaks with bad data.
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