Mon.Apr 23, 2018

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People Analytics: Growth-Factors CEOs Are Missing

SBI Growth

CEOs must inspire and lead while setting strategic direction. A critical factor for achieving growth and profit objectives lives in the weeds. Talent assessment, powered by the marriage of culture, retention, and the future of HR (aka people analytics), is.

Analytics 197
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How a Salesperson Wants to be Treated, Honestly.

Jeffrey Gitomer

Salespeople have feelings too. If you're a buyer, company owner or CEO, I ask you – how do you treat salespeople? Would you like to know how they want to be treated?

Buyer 189
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Top Selling Challenges of 2018 and How to Overcome Them

Zoominfo

Sales professionals are under constant pressure to achieve higher quotas and deliver value to their clients in an increasingly competitive landscape. To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals. The resulting 2018 Selling Challenges Study provides a panoramic view of these challenges and solutions to overcome them.

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Networking is getting known by those who count.

Jeffrey Gitomer

Anne Boe is one of America's foremost networkers. In the last twelve years she has worked 100's of rooms as a speaker and author. (Book title: Is your "NET" Working? ).

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Active Listening in Sales: The Ultimate Guide

Hubspot Sales

Salespeople don’t hold all of the cards anymore. With a quick Google search and some browsing, prospects can gather as much information about a product as a salesperson has. As a result, it’s harder for salespeople to demonstrate their expertise. And if they can’t demonstrate expertise, it becomes all the more difficult to establish credibility and eventually build trust.

Call-back 144

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How Can Sales Be More Ethical?

Pipeliner

My eyes glaze over when I read articles on sales ethics. There is a huge volume of content out there on the topic, and there are almost a limitless number of prescriptions on how salespeople can adopt a better moral code — every writer has their own take on the subject. I find that the advice given tends to present a nirvana perspective on how sales should comply with norms promulgated by academics and experts alike.

Intent 97
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After You Ask This One Question, You Can Ask Your Prospect Anything

Hubspot Sales

Questions are the key to sales. From the first insightful question that makes a prospect think, "This person might have something to offer me," to the ones that get a prospect to realize, "We need what this company has," to when you finally hit pay dirt and prospects say, "Yes! We are ready to solve this problem once and for all," questions are what drive a sales process forward.

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Transforming Customers into Brand Advocates

Selling Power

Customers today have more choices than ever, and loyalty is a moving target. Product and service satisfaction are no longer enough to guarantee sales growth – brands need to engage on a far deeper, emotional level.

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Fixing Your Leaky Bucket: Account List Management Strategy

The Center for Sales Strategy

Have you ever tried to fill a leaky bucket? Pouring water into the bucket while water leaks out from the bottom is a fruitless process and a waste of time. The net result is a partially-filled bucket!

Account 62
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Finding Inspiration and Hope

Go for No!

What happens when you get inspired? What’s the underlying benefit? For us, it’s one word: HOPE. If you’ve ever felt hopeless, it is about the worst feeling you can have. Someone said, Everything in the World is Done by Hope. We all have one thing in common, and that is the desire to better our situation and improve our lives. For many, it’s far too easy to get sucked into the belief that we are limited, that our dreams are impossible and that the ‘good life’

ACT 59
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Experts Q&A: How to Use Sales Enablement to Boost Selling Results

Accent Technologies

Get the expert perspective on sales enablement in this insightful industry Q&A with Accent Technologies’ CEO and Impact Instruction Group’s President. Every B2B sales team wants to improve revenue growth, but achieving higher sales isn’t as simple as flipping a switch. So, what’s the tried and true approach? Sales enablement. (more…).

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What is GDPR, and What Does it Mean for Sales Enablement Professionals? | Part 1

Bigtincan

Part 1: What is GDPR, and What is All the Fuss About? What is GDPR? On May 25th 2018, the European Union General Data Protection Regulation (GDPR) will come into force throughout the European Union (EU) and European Economic Area (EEA). This new regulation has created a lot of discussion amongst data processing specialist both […].

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10 deadly email prospecting mistakes you might be making

DocSend

In today’s world, email is the most important and often most successful method for selling and marketing your product, even more so than PPC campaigns and social media. And, it makes sense that when it comes to sales prospecting, email continues to be the method of choice. This is because, unlike other channels, sending an email provides you with a direct connection with your prospect.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Jamie Shanks – The First Steps I Took to Develop a Personal Digital Brand

SalesforLife

You’re a seller, a sales leader, an entrepreneur—and you feel you’re missing the mark on creating a personal brand. You’re not alone. Six years into my committed journey into digital selling best practices and I still have moments of Instagram, LinkedIn, and YouTube envy. But then I step out of myself and really review what matters: “Are you engaging the right type of customer in a way they want to learn from you?

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The Sales Process…and the Marketing Process

Pipeliner

Why is the subject of process so important? Why is it as important to have a marketing process as it is to have a sales process? Why should sales and marketing processes be connected? On what should you base your sales and marketing processes? The subject of the sales process has been around for many years—the subject of marketing process, not so much.

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Here's how you REALLY know if a sales call went well

Close

You hang up the phone… An hour long sales call is now in the books. It was a quality lead you’ve been trying to get time with for a while.

Leads 52
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How to Turbocharge Conversions by Adding a Human Layer to Your Sales Stack

Sales Hacker

The post How to Turbocharge Conversions by Adding a Human Layer to Your Sales Stack appeared first on Sales Hacker.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Understanding the Sales Planning and Forecasting Relationship

Xactly

No organization exists without facing challenges. From increasing sales to enhancing productivity, these obstacles inadvertently affect an organization’s overall performance and bottom line. To stay competitive, it is important for companies to plan ahead and understand what changes, if necessary, need to occur in order to remain profitable. The Forecasting and Sales Planning Relationship.

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TSE 817: Selling Basic 101…Doing This Will Destroy Your Credibility!

Sales Evangelist

If a buyer doesn’t believe you’re credible, he won’t do business with you. Credibility takes time to craft, and it’s incredibly delicate and easy to lose. You must do everything you can to avoid destroying your credibility. On today’s episode of The Sales Evangelist, we continue our sales basic series with a discussion about how […] The post TSE 817: Selling Basic 101…Doing This Will Destroy Your Credibility!

Buyer 40
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10 deadly email prospecting mistakes you might be making

DocSend

In today’s world, email is the most important and often most successful method for selling and marketing your product, even more so than PPC campaigns and social media. And, it makes sense that when it comes to sales prospecting, email continues to be the method of choice. This is because, unlike other channels, sending an email provides you with a direct connection with your prospect.

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TSE 818: 10 Effective Qualifying Questions Salespeople Should Ask Each Prospect

Sales Evangelist

Qualifying represents a vital piece of the sales process. Qualifying is perhaps the most underserved part of the process, and most of us are doing it wrong. Truth is, it doesn’t matter how well you close if you don’t have a good pipeline. On today’s episode of The Sales Evangelist, we’ll talk to John Barrows […] The post TSE 818: 10 Effective Qualifying Questions Salespeople Should Ask Each Prospect appeared first on The Sales Evangelist.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Do You Know What ‘Type’ of Managers You Have?

ExecVision

Being a sales leader (CRO/Head of Sales) is hard and in many ways getting harder every day. Not just because the job is a bit daunting and the expectations are almost always high, but the complexity of the job is getting harder, the number of tools and processes you need to have as well as the amount of training you have to do are all growing exponentially.

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Pulling It All Together – The Ideal Customer Profile Model

Altify

Over the last few weeks I have posted here , here , here , here , and here to describe the underlying framework to build your Ideal Customer Profile. Doing this well is one of the most impactful exercises for Marketing and Sales professionals. In this post I will pull it all together in a model that you can use. (The entire model is described in detail in my latest book: Digital Sales Transformation in a Customer First World ).

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Maximizing Event ROI: How to Close Deals on the Event Floor

ExecVision

I’ve been to a lot of events in my career: sometimes as a sponsor, sometimes as a vendor, and other times as an attendee. Depending on the day I am the prospector or the prospected, the hunter or the prey. Over time, I’ve noticed the number and quality of interactions between attendees and sponsors has gotten worse. People used to approach sponsors’ tables and booths, but now they avoid the exhibition hall altogether.

ROI 40
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Communication Is Your Key To Success

Sales Gravy

If you communicate well, you have the competition beat by a mile. The question then is whether or not you're fostering good communication in everything you do. If you can only be one thing, be a good communicator!

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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You Definitely Should Be Glad it’s Difficult

Selling Fearlessly

Not too long ago I spoke about Nicki’s attitude regarding weight loss—specifically that she saw it as really hard, difficult. I told her she needed to reframe her attitude. Please read the rest of that blog—The Question is, How Badly Do You Want It?—to discover the point I was making. Today I want to touch […].

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The Link Between Resilient Workplaces and Diversity

Sales Gravy

Failure to listen to others who offer a contrary viewpoint can hamper progress, profitability, and performance.

System 40
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What Is Relationship Mapping and How Should Sales Teams Be Using It?

DataHug

Relationship mapping is a key skill that any business to business (B2B) sales executive should have. Every B2B sales deal is complex and involves multiple key stakeholders. Mapping key relationships to executives, decision-makers and influential partners can help a salesperson… The post What Is Relationship Mapping and How Should Sales Teams Be Using It?