How Sales Leaders Can Motivate Younger Employees Through Purpose-Driven Incentives
Sales and Marketing Management
JULY 24, 2020
Author: Leeatt Rothschild Younger employees are committed to the issues they’re passionate about. Millennials are now the largest group in the workforce, and like their Generation Z coworkers, they care deeply about environmental and social causes. They expect their employers to care, too. According to a survey from management consulting firm Korn Ferry, 63% of millennials said the primary purpose of businesses should be improving society instead of generating profit.
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